Red Bull Created Limited-Edition Cans with the Gorillaz
Laura McQuarrie — June 9, 2017 — Lifestyle
References: redbull & barmagazine
Red Bull recently released a set of two special limited-edition cans for Red Bull Original and Sugarfree that depict the animated members of the Gorillaz band. The images of 2D, Murdoc, Noodle and Russell Hobbs are seamlessly integrated into the blue colorblocked portions of the cans.
Gorillaz' upcoming one-day Demon Dayz Festival—celebrating the release of the virtual band's newest album, Humanz—will be shared live on Red Bull TV. To further promote the ties between Gorillaz and Red Bull, the brand and band are encouraging fans to tweet using the #RedBullxGorillaz hashtag for the chance to become a member of the Demon Squad and win festival tickets.
In the past, Red Bull has also launched limited-edition cans in collaboration with other musical artists, as it did with Disclosure in 2015.
Gorillaz' upcoming one-day Demon Dayz Festival—celebrating the release of the virtual band's newest album, Humanz—will be shared live on Red Bull TV. To further promote the ties between Gorillaz and Red Bull, the brand and band are encouraging fans to tweet using the #RedBullxGorillaz hashtag for the chance to become a member of the Demon Squad and win festival tickets.
In the past, Red Bull has also launched limited-edition cans in collaboration with other musical artists, as it did with Disclosure in 2015.
Trend Themes
1. Limited-edition Collaborations - Opportunity for brands to create special editions of their products in collaboration with popular bands or artists.
2. Social Media Promotion - Using hashtags and encouraging fans to engage on social media platforms to promote brand collaborations.
3. Live Streaming Events - Opportunity for brands to partner with popular bands or artists to live stream their events and create brand associations.
Industry Implications
1. Beverage - Opportunity for beverage companies to collaborate with musical artists and create limited-edition packaging to attract fans.
2. Music - Opportunity for musicians and bands to collaborate with brands and leverage their popularity for promotional campaigns.
3. Social Media Marketing - Opportunity for marketing agencies and platforms to facilitate brand collaborations and social media promotions for targeted fan engagement.
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