The 2017 Lexus Sriracha IS Is a Food-Themed Car with Hot Sauce in the Paint
Katherine Pendrill — November 17, 2016 — Autos
Though it may seem like the world has reached peak Sriracha, the debut of the 2017 Lexus Sriracha IS proves otherwise. Not only does the car draw inspiration from the spicy Thai sauce, but the condiment is even infused into the exterior paint.
The 2017 Lexus Sriracha IS is the result of a partnership between the Japanese auto-maker and the Huy Fong Foods brand. The idea behind the food-inspired car was to incorporate the ever-popular hot sauce into every aspect of the design process in order to create the 'hottest' vehicle ever. The result is a bright red car that features "flecks of chili-like flakes" on the exterior and a signature strip of green around the front grill. The hot sauce theme also extendeds to the car's interior with a temperature gauge going from cool to 'Sriracha hot' and a Sriracha-like liquid injected into the steering wheel. To top it all off, the trunk of the vehicle is stocked with 43 bottle of the sauce.
While the custom car is not currently for sale, the unexpected culinary mashup demonstrates just how far some are willing to take their hot sauce obsession.
The 2017 Lexus Sriracha IS is the result of a partnership between the Japanese auto-maker and the Huy Fong Foods brand. The idea behind the food-inspired car was to incorporate the ever-popular hot sauce into every aspect of the design process in order to create the 'hottest' vehicle ever. The result is a bright red car that features "flecks of chili-like flakes" on the exterior and a signature strip of green around the front grill. The hot sauce theme also extendeds to the car's interior with a temperature gauge going from cool to 'Sriracha hot' and a Sriracha-like liquid injected into the steering wheel. To top it all off, the trunk of the vehicle is stocked with 43 bottle of the sauce.
While the custom car is not currently for sale, the unexpected culinary mashup demonstrates just how far some are willing to take their hot sauce obsession.
Trend Themes
1. Food-themed Cars - Creating custom cars inspired by popular foods opens up opportunities for culinary collaborations and unique marketing campaigns.
2. Incorporating Food in Design - Infusing food elements into product design offers a way to appeal to food enthusiasts and create buzz around a brand.
3. Extreme Brand Collaborations - Partnering with unconventional brands, such as a hot sauce company, to create branded products can generate excitement and attract new customers.
Industry Implications
1. Automotive Industry - Automakers can explore partnerships with food brands to create unique, limited-edition models that cater to niche audiences and generate buzz.
2. Food Industry - Food brands can expand their reach and engage with consumers by collaborating with non-food companies to create food-themed products that appeal to a broader audience.
3. Marketing and Advertising Industry - Brands can leverage unconventional collaborations and product designs to create attention-grabbing marketing campaigns and stand out in a crowded marketplace.
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