Boohoo's Debut Beauty Product Line Emphasizes Affordability
Laura McQuarrie — September 21, 2017 — Lifestyle
References: us.boohoo & hellogiggles
As part of its debut beauty product line, UK fashion retailer Boohoo is releasing a range of highlighters, lip products, makeup applicators and setting sprays—most of which can be purchased for $10 or less.
With the clothing that it sells, the fast fashion e-retailer emphasizes inclusivity and affordability, themes that are carried through to its collection of cosmetic essentials. Flash sales and free shipping are also to be looked forward to by fans. In the collection, consumers can expect to pay as little as $4 for a set of blending sponges.
While many fashion retailers often sell accessories to pair with the apparel they sell, many brands are now branching out into the sale of beauty products under their own name.
With the clothing that it sells, the fast fashion e-retailer emphasizes inclusivity and affordability, themes that are carried through to its collection of cosmetic essentials. Flash sales and free shipping are also to be looked forward to by fans. In the collection, consumers can expect to pay as little as $4 for a set of blending sponges.
While many fashion retailers often sell accessories to pair with the apparel they sell, many brands are now branching out into the sale of beauty products under their own name.
Trend Themes
1. Affordable Beauty - Boohoo's debut beauty product line emphasizes affordability, creating opportunities for disruptive innovation in the affordable beauty sector.
2. Inclusivity in Cosmetics - By promoting inclusivity in its cosmetic essentials, Boohoo is tapping into the trend of diverse and inclusive beauty, opening up possibilities for disruptive innovation in this space.
3. Fashion Retailers Venturing Into Beauty - The trend of fashion retailers expanding into the beauty industry presents disruptive innovation opportunities for brands looking to diversify their product offerings.
Industry Implications
1. Cosmetics - Boohoo's affordable beauty collection highlights disruptive innovation opportunities in the cosmetics industry by catering to price-conscious consumers.
2. Fashion Retail - The trend of fashion retailers launching their own beauty product lines creates disruptive innovation opportunities for the fashion retail industry, enabling them to expand their customer base and increase revenue.
3. Beauty E-commerce - Boohoo's foray into the beauty market showcases disruptive innovation opportunities in the beauty e-commerce industry, where affordable and inclusive cosmetics are in high demand.
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