Casa Dita's Jams are Offered Alongside Simple, Contemporary Branding
Mishal Omar — June 19, 2017 — Marketing
References: beajanoni & packagingoftheworld
Casa Dita is a Brazilian jam producer that offers only organic products, and the company enlisted the designer Bea Janoni to create the branding for its products.
The jams are produced using an agroforestry system that "combines agricultural production with the conservation of the native forest, generating food and local income without prejudices to nature." This eco-friendly method of production ensures that the organic products do not harm the environment from which they come, or the communities that rely on that environment. The jams themselves are made from native Brazilian fruits that are turned into jam in a "low carbon footprint-reducing system."
The Casa Dita jams, although friendly to the environment in their production process, are offered in simple contemporary branding rather than the rustic, nature-focused branding that is often the choice when brands decide to go eco-friendly.
The jams are produced using an agroforestry system that "combines agricultural production with the conservation of the native forest, generating food and local income without prejudices to nature." This eco-friendly method of production ensures that the organic products do not harm the environment from which they come, or the communities that rely on that environment. The jams themselves are made from native Brazilian fruits that are turned into jam in a "low carbon footprint-reducing system."
The Casa Dita jams, although friendly to the environment in their production process, are offered in simple contemporary branding rather than the rustic, nature-focused branding that is often the choice when brands decide to go eco-friendly.
Trend Themes
1. Eco-friendly Jam Production - The trend of eco-friendly jam production focuses on using sustainable farming methods and reducing carbon footprint in the production process.
2. Agroforestry Systems - Agroforestry systems as a trend combine agricultural production with the conservation of native forests, providing an innovative approach to farming with positive environmental impacts.
3. Contemporary Branding for Sustainable Products - The trend of contemporary branding for sustainable products showcases a departure from traditional rustic branding, providing a modern and appealing aesthetic to eco-friendly offerings.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore opportunities to adopt agroforestry systems and eco-friendly production methods to create sustainably sourced and branded products, like jams.
2. Sustainable Agriculture - The sustainable agriculture industry can invest in and promote the use of agroforestry systems as a disruptive innovation that combines food production with forest conservation.
3. Brand and Packaging Design - The brand and packaging design industry can cater to the growing demand for contemporary and minimalist branding for eco-friendly products, like Casa Dita's jams.
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