The Marks & Spencer Makeover Counter Lets You Experiment with Color
Sarah Nazim — July 30, 2012 — Fashion
References: gizmodiva & marksandspencer
The Marks & Spencer Makeover Counter is a virtual makeup tool that allows users to upload pictures of their hands to try on different shades of nail polish. This is ideal for people who like to shop online, as they can get a sense of what the product would look like before making the purchase.
The site is also equipped for users to upload pictures of their faces, in order to try on different shades of eye-shadow and facial products. One of the biggest dilemmas with purchasing cosmetics online is the uncertainty of whether or not the color will compliment ones skin tone, so virtual makeup counters are great ways for consumers to test them out without having to visit a store. As technology advances, hopefully the accuracy and quality of these tools will improve.
The site is also equipped for users to upload pictures of their faces, in order to try on different shades of eye-shadow and facial products. One of the biggest dilemmas with purchasing cosmetics online is the uncertainty of whether or not the color will compliment ones skin tone, so virtual makeup counters are great ways for consumers to test them out without having to visit a store. As technology advances, hopefully the accuracy and quality of these tools will improve.
Trend Themes
1. Virtual Makeup Tools - Disruptive innovation opportunity: Develop advanced virtual makeup tools that accurately simulate the application and appearance of makeup products.
2. Online Cosmetic Shopping - Disruptive innovation opportunity: Create online platforms that offer virtual try-on features, allowing consumers to confidently purchase cosmetics online.
3. Improved Virtual Beauty Try-on - Disruptive innovation opportunity: Enhance the accuracy and quality of virtual beauty try-on tools through advancements in technology, such as AI and AR.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Integrate virtual try-on features into e-commerce platforms to enhance the online shopping experience for cosmetics.
2. Beauty and Cosmetics - Disruptive innovation opportunity: Invest in the development of virtual makeup tools and virtual makeover counters to revolutionize the way consumers purchase and try cosmetics.
3. Technology - Disruptive innovation opportunity: Pioneer advancements in virtual reality, augmented reality, and image recognition technologies to improve the accuracy and functionality of virtual beauty try-on tools.
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