The L’Officiel III Beauty Salon Campaign Showcases Streaking Mascara
Meghan Young — May 25, 2012 — Marketing
References: publicis & ibelieveinadv
At first the L’Officiel III Beauty Salon ad campaign appears to be comprised of works of art. Nevertheless, these watercolor paintings serve more purpose than decorating the walls of homes and offices. Instead, they are better off on billboards, subway cars and even in magazines since they promote the services of this particular beauty shop.
Conceived and executed by Publicis, an ad agency based in São Paulo, Brazil, the L’Officiel III Beauty Salon campaign beautifully illustrates the tag line, "It’s easy to make your make-up ruin. The hard part is putting it on." An art form in and of itself, the images may refer to the first part of the phrase, but the latter part is what people with walk away with. Either way, the prints are stunning to look at.
Conceived and executed by Publicis, an ad agency based in São Paulo, Brazil, the L’Officiel III Beauty Salon campaign beautifully illustrates the tag line, "It’s easy to make your make-up ruin. The hard part is putting it on." An art form in and of itself, the images may refer to the first part of the phrase, but the latter part is what people with walk away with. Either way, the prints are stunning to look at.
Trend Themes
1. Watercolor Makeup Ads - The use of watercolor paintings to promote makeup lines and beauty salons can potentially disrupt traditional advertising methods.
2. Streaking Mascara Trend - The trend of promoting mascara that creates the illusion of streaks can potentially shake up the makeup industry.
3. Beauty Salon Art Display Trend - The trend of using artistic displays in beauty salons to promote their services can potentially disrupt the conventional store layout and advertising.
Industry Implications
1. Beauty and Makeup Industry - The beauty and makeup industry can benefit from using creative and innovative approaches to promote their products and services.
2. Advertising Industry - The advertising industry may explore the use of unconventional and artistic methods to promote their clients.
3. Art and Design Industry - The art and design industry may collaborate with the beauty and makeup industry to create unique and visually appealing displays in stores and advertising materials.
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