The 'Sultra' Color Hair Mascara Offers Temporary Boldness
Courtney Scharf — June 20, 2012 — Fashion
Sure to tempt some daring but reluctant fashionistas, the 'Sultra' Color Hair Mascara is a throwback product which has greatly improved over time.
Inspired by similar products of years past, this item allows users to integrate some temporary kick into their hairstyles. Much-improved from its glory days, this product has been updated to be more user-friendly and modern. Perfectly timed with the ongoing trend of rainbow-colored tresses, this is sure to sell well in Sephora stores. Putting hair coloring back in the hands of consumers and allowing for non-permanent results, this is a fabulous way in which buyers can try out the dip-dye style.
Affordable, non-committal and DIY, this is a product bound to catch the eye of trendsetters who want to try on a new look.
Inspired by similar products of years past, this item allows users to integrate some temporary kick into their hairstyles. Much-improved from its glory days, this product has been updated to be more user-friendly and modern. Perfectly timed with the ongoing trend of rainbow-colored tresses, this is sure to sell well in Sephora stores. Putting hair coloring back in the hands of consumers and allowing for non-permanent results, this is a fabulous way in which buyers can try out the dip-dye style.
Affordable, non-committal and DIY, this is a product bound to catch the eye of trendsetters who want to try on a new look.
Trend Themes
1. Temporary Hair Color - The trend of temporary hair color products like 'Sultra' Color Hair Mascara allows users to experiment with bold colors without the commitment.
2. DIY Beauty - The rise of DIY beauty products like 'Sultra' Color Hair Mascara offers an opportunity for consumers to take control of their beauty routine and save money.
3. Throwback Products - Revamping and modernizing throwback products like 'Sultra' Color Hair Mascara taps into nostalgia while offering a new spin on an old favorite.
Industry Implications
1. Beauty - Beauty companies can capitalize on the trend of temporary hair color products and DIY beauty products by creating their own lines of affordable and user-friendly products.
2. Retail - Retailers like Sephora can benefit from offering a wide range of temporary hair color products like 'Sultra' Color Hair Mascara to cater to the trend of non-permanent hair coloring.
3. Fashion - Fashion brands can collaborate with beauty companies to offer temporary hair color products as an accessory to their clothing lines, capitalizing on the trend of bold and colorful hairstyles.
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