The KFC Hot Honey Chicken is Available at Select Locations
Michael Hemsworth — November 9, 2017 — Lifestyle
References: chewboom
The KFC Hot Honey Chicken is the latest creation from the QSR brand that offers a distinctly sweet alternative to the brand's Original Recipe offerings. The new chicken is available at participating locations in Norfolk, Virginia, as well as New York State, and is being promoted with the Colonel Bear, a bear-shaped bottle of honey that's dressed like the Colonel.
The KFC Hot Honey Chicken is reported to have a Southern-inspired recipe that is both sweet and spicy, and is available to try on the Extra Crispy Chicken, Extra Crispy Tenders and Chicken Littles menu items. The new menu offering comes as a response to consumer interest in new variations on classic food offerings and will likely be made available on a widespread basis depending on how it performs on a small scale.
The KFC Hot Honey Chicken is reported to have a Southern-inspired recipe that is both sweet and spicy, and is available to try on the Extra Crispy Chicken, Extra Crispy Tenders and Chicken Littles menu items. The new menu offering comes as a response to consumer interest in new variations on classic food offerings and will likely be made available on a widespread basis depending on how it performs on a small scale.
Trend Themes
1. Alternative Flavors - QSR brands can innovate and create alternative flavors to their classic offerings, catering to those seeking new flavors in familiar foods.
2. Localized Menu Offerings - Creating menu items unique to a specific region or city can generate excitement and interest, encouraging customers to visit multiple locations.
3. Limited Time Offers - Offering new limited time menu items can drive foot traffic and increase sales, especially if they are innovative and unique compared to regular menu items.
Industry Implications
1. Quick Service Restaurants - QSRs can use innovative menu items such as this Southern-Inspired Honey Chicken to attract customers and differentiate themselves from competitors.
2. Food and Beverage - Food and beverage companies could potentially create and market sweet and spicy flavor combinations, not limited to chicken and expand their product offerings.
3. Product Packaging - Package design companies can offer innovative packaging options gained from the Colonel Bear branding used to promote KFC Hot Honey Chicken with honey in a bear-shaped bottle dressed like the Colonel.
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