Eylure's Beauty Advent Provides Twelve Days of Lashes
Laura McQuarrie — December 1, 2015 — Fashion
Craft beer, pastry and beauty advent calendars are just a few of the options for adults that offer fun ways to count down the days in December. This year, Eylure is offering a very niche countdown of its own with the Twelve Days of Lashes calendar.
The entire advent takes cues from old Hollywood films to present an assortment of Eylure lash pairs and cosmetic glue. Each day of the countdown, the eyelash gifts are named as if they were movie titles like "The Third Eye" or "A View on Twelve."
While this is an extremely specific type of advent calendar, it will be especially useful to women who do a lot of entertaining around the holiday season and always want to look camera-ready with a long set of lashes.
The entire advent takes cues from old Hollywood films to present an assortment of Eylure lash pairs and cosmetic glue. Each day of the countdown, the eyelash gifts are named as if they were movie titles like "The Third Eye" or "A View on Twelve."
While this is an extremely specific type of advent calendar, it will be especially useful to women who do a lot of entertaining around the holiday season and always want to look camera-ready with a long set of lashes.
Trend Themes
1. Beauty Advent Calendars - The trend of beauty advent calendars provides an opportunity for brands to offer unique and specialized products for the holiday season.
2. Niche Advent Calendars - The rise of niche advent calendars opens up opportunities for brands to cater to specific interests and hobbies, providing a personalized countdown experience.
3. Themed Advent Calendars - Themed advent calendars, like the one inspired by old Hollywood films, offer a chance for brands to create immersive experiences and engage customers with creative storytelling.
Industry Implications
1. Beauty - The beauty industry can capitalize on the popularity of beauty advent calendars by developing unique and high-quality products that cater to different consumer preferences and needs.
2. Gifting - The gifting industry can explore the market of niche advent calendars and create specialized, curated gift options for various interests and occasions, providing a unique and memorable gifting experience.
3. Entertainment - The entertainment industry can leverage themed advent calendars to engage fans and customers by creating immersive experiences and releasing exclusive content or merchandise tied to popular movies, TV shows, or franchises.
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