This Joe & Seph's Popcorn Takes After 'Frobscottle' from The BFG
Laura McQuarrie — August 17, 2016 — Lifestyle
References: joeandsephs
Fans of The BFG by Roald Dahl know 'Frobscottle' as the name of a green fizzy drink from Giant Country where the bubbles go down instead of up. This fictive soda is what inspired the creation of 'The BFG Frobscottle Popcorn' from Joe & Seph's.
The gourmet popcorn snack is described as "a whizpopping blend of caramel, fruity raspberry and mint," which is a flavor that will appeal to book lovers, foodies and fans who've recently visited the cinema to see Steven Spielberg's new movie inspired by this classic Roald Dahl book.
Even though the unique popcorn snack is inspired by a carbonated drink, this air-popped treat from Joe & Seph's is made with a simple list of natural ingredients that offers a much healthier alternative to sugary soda beverages.
The gourmet popcorn snack is described as "a whizpopping blend of caramel, fruity raspberry and mint," which is a flavor that will appeal to book lovers, foodies and fans who've recently visited the cinema to see Steven Spielberg's new movie inspired by this classic Roald Dahl book.
Even though the unique popcorn snack is inspired by a carbonated drink, this air-popped treat from Joe & Seph's is made with a simple list of natural ingredients that offers a much healthier alternative to sugary soda beverages.
Trend Themes
1. Literary-inspired Snacks - The creation of Joe & Seph’s ‘The BFG Frobscottle Popcorn’ illustrates the potential for literary-inspired snacks to tap into the book-loving market.
2. Healthy Alternatives to Sugary Drinks - Joe & Seph’s ‘The BFG Frobscottle Popcorn’ is a prime example of how healthier snack options can capitalize on the increasing demand for alternatives to sugary drinks.
3. Crossover Marketing - By tapping into two markets—literary fans and gourmet snack consumers—Joe & Seph’s demonstrates the potential for crossover marketing in the food industry.
Industry Implications
1. Food and Beverage - The launch of Joe & Seph’s ‘The BFG Frobscottle Popcorn’ highlights the potential for innovative gourmet snack products in the food and beverage industry.
2. Entertainment - The success of Joe & Seph’s ‘The BFG Frobscottle Popcorn,’ inspired by Roald Dahl’s classic book, demonstrates the crossover opportunities between the entertainment and food industries.
3. Publishing - The creation of Joe & Seph’s ‘The BFG Frobscottle Popcorn’ presents an opportunity for publishers to explore licensing agreements with food brands for literary-inspired snack products.
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