The REI Co-op Trailmade Collection Welcomes New Nature Lovers
Laura McQuarrie — March 30, 2023 — Lifestyle
References: REI & chinookobserver
The REI Co-op Trailmade Collection offers affordable gear and apparel to hikers and backpackers who are new to adventuring in the great outdoors. The welcoming product collection aims to accommodate more people's needs for hiking and backpacking with everything from gender-free sleeping bags to size-inclusive jackets, backpacks and trekking poles.
"Trailmade is all about alleviating the feeling of having to fit into a limited mold," says Amy Marks, REI Co-op product designer, "We've created a line that's intended to fit more bodies and lifestyles, and help people feel more comfortable outside, without compromising durability and performance."
As outdoor recreation continues to grow in popularity, brands are recognizing the need for accessible and inclusive products that help everyone—regardless of age, ability or background—enjoy the beauty and benefits of nature.
"Trailmade is all about alleviating the feeling of having to fit into a limited mold," says Amy Marks, REI Co-op product designer, "We've created a line that's intended to fit more bodies and lifestyles, and help people feel more comfortable outside, without compromising durability and performance."
As outdoor recreation continues to grow in popularity, brands are recognizing the need for accessible and inclusive products that help everyone—regardless of age, ability or background—enjoy the beauty and benefits of nature.
Trend Themes
1. Accessible Outdoor Gear - Brands can focus on creating inclusive and affordable outdoor gear for people of all backgrounds and physical abilities to encourage more people to enjoy the great outdoors.
2. Size-inclusive Apparel - There is an opportunity for the fashion industry to prioritize size-inclusivity and offer a wider range of options for outdoor apparel to accommodate more people's needs.
3. Gender-neutral Sleeping Bags - Brands can create more gender-neutral sleeping bag options to be more accommodating to non-binary and gender-nonconforming outdoors enthusiasts.
Industry Implications
1. Outdoor Recreation - The outdoor recreation industry has the opportunity to prioritize inclusivity and accessibility by creating more welcoming and affordable gear for all people to enjoy the great outdoors.
2. Fashion - The fashion industry can take advantage of the growing popularity of recreational activities by designing size-inclusive outdoor apparel that's both fashionable and functional.
3. LGBTQ+ Market - Brands can tap into the growing LGBTQ+ market by creating products that are inclusive of non-binary and gender-nonconforming people, such as gender-neutral sleeping bags and clothing that fits a wider range of body types.
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