Anese' 'Bless this Mess' Elixir Boasts Real Holy Water as an Ingredient
Laura McQuarrie — June 9, 2017 — Fashion
References: anese.co
'Bless this Mess' is the name of a standout natural body and hair elixir from Anese that boasts an ingredient list that includes Sea Holly and Holy Water.
The product is packaged in a spray bottle, which can be used to lightly spritz one's hair, face and body for added hydration. Vitamin- and mineral-rich Aloe vera, rose water and glycerin are three potent ingredients in the product, which are said to help reduce redness, improve elasticity and even "maintain your skin's water balance on a molecular level."
Anese's entire beauty range includes boldly branded products with Millennial-targeted names like 'Swipe Right,' 'Gotta Peace Out' and 'Slay Serum.' On top of including a name that will amuse young customers, the minimalist, marble label on the spray bottle makes for an aesthetically pleasing design to be shared on social media.
The product is packaged in a spray bottle, which can be used to lightly spritz one's hair, face and body for added hydration. Vitamin- and mineral-rich Aloe vera, rose water and glycerin are three potent ingredients in the product, which are said to help reduce redness, improve elasticity and even "maintain your skin's water balance on a molecular level."
Anese's entire beauty range includes boldly branded products with Millennial-targeted names like 'Swipe Right,' 'Gotta Peace Out' and 'Slay Serum.' On top of including a name that will amuse young customers, the minimalist, marble label on the spray bottle makes for an aesthetically pleasing design to be shared on social media.
Trend Themes
1. Sacred Ingredient Skincare - Opportunities to create skincare products that use unique and unconventional ingredients, like Holy Water, to appeal to consumers interested in eco-friendly, nature-derived, and spiritually-inclined beauty products.
2. Social Media-ready Packaging - Opportunities to create aesthetically pleasing packaging for beauty products that are shareable on social media and can boost brand's popularity among young audiences.
3. Functional Multipurpose Beauty Products - Opportunities to create beauty products that serve multiple purposes, like Anese's Bless This Mess elixir which can be used for skin hydration as well as hair care.
Industry Implications
1. Beauty - Opportunities to tap into the growing demand for eco-friendly, natural, and functional beauty products that cater to the young and spiritual-minded consumers.
2. Spirituality - Opportunities to market beauty products, like Anese's Beauty Elixirs, that incorporate sacred ingredients and appeal to consumers interested in spirituality and mindfulness practices.
3. Social Media Marketing - Opportunities for digital marketers to leverage social media platforms for promoting beauty products and creating brand awareness among the target audience, especially millennials and Gen Z.
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