This Special Moisture Liposome Serum Celebrates J-Beauty
Laura McQuarrie — July 26, 2021 — Fashion
References: decortecosmetics & prnewswire
The best-selling Moisture Liposome Serum by Decorté is being introduced in a special TOKYO Limited-Edition design that features Japanese cranes taking flight. The potent serum sets itself apart with a formula powered by the world's first multi-layered Liposome Technology, plus hyaluronic acid, which instantly provides soothing relief, softening, restoration and 24-hour time-released hydration.
Finding that consumers in North America are very interested in beauty brands created in Japan, Sharon del Valle, GM KOSÉ America says, "The launch kicks off a month-long campaign celebrating Japanese Beauty and the rituals and innovation behind J-Beauty to promote radiant, healthy skin." With Allure, the brand is creating an immersive experience with features like augmented reality that help to provide insight into the world of J-beauty and its many innovations.
Finding that consumers in North America are very interested in beauty brands created in Japan, Sharon del Valle, GM KOSÉ America says, "The launch kicks off a month-long campaign celebrating Japanese Beauty and the rituals and innovation behind J-Beauty to promote radiant, healthy skin." With Allure, the brand is creating an immersive experience with features like augmented reality that help to provide insight into the world of J-beauty and its many innovations.
Trend Themes
1. Japanese Beauty Products - Increased interest in Japanese beauty brands presents an opportunity for companies to innovate unique blends of traditional and modern ingredients.
2. Augmented Reality in Beauty - The use of augmented reality in the beauty industry can provide consumers with an immersive experience and more insight into product innovation and beauty rituals.
3. Multi-layered Liposome Technology - The world's first multi-layered Liposome Technology in Decorté's serum demonstrates the potential for innovative delivery mechanisms and ingredients in the skincare industry.
Industry Implications
1. Beauty - The beauty industry can capitalize on the popularity of Japanese beauty brands and innovation in ingredient delivery.
2. Technology - Augmented reality technology can be utilized by various industries, including beauty, to create more interactive and engaging experiences for consumers.
3. Pharmaceuticals - The use of Liposome Technology in skincare products highlights the potential application of this delivery mechanism in pharmaceutical industries for drug delivery.
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