The Alani Nu Protein Coffees Come in Four Flavors
Michael Hemsworth — August 17, 2022 — Marketing
The Alani Nu protein coffees are a new line of beverages from the better-for-you brand to offer consumers a way to boost their energy levels, while also keeping track of their nutritional needs.
The drinks are crafted with a blend of cold-brewed coffee along with cream and come in four flavors including Vanilla, Maple Donut Cappuccino and Mocha. The drinks are all high in calcium with 10-grams of protein per serving, while also having a gluten-free recipe that's low in fat and featuring just 90-calories per 12-ounce bottle.
The Alani Nu protein coffees are available now in 12-pack cases via the Walmart website, and are rolling into select brick-and-mortar retailers including GNC, The Vitamin Shoppe and Walmart.
The drinks are crafted with a blend of cold-brewed coffee along with cream and come in four flavors including Vanilla, Maple Donut Cappuccino and Mocha. The drinks are all high in calcium with 10-grams of protein per serving, while also having a gluten-free recipe that's low in fat and featuring just 90-calories per 12-ounce bottle.
The Alani Nu protein coffees are available now in 12-pack cases via the Walmart website, and are rolling into select brick-and-mortar retailers including GNC, The Vitamin Shoppe and Walmart.
Trend Themes
1. Protein Coffee Craze - Entrepreneurs can create innovative coffee products by incorporating protein and other functional ingredients suitable for consumers with different lifestyle goals.
2. Better-for-you Beverages - The trend in developing functional beverages that are high in protein, low in calorie, and gluten-free can open the doors for new product development.
3. Cold-brewed Becomes Mainstream - Cold-brewed coffee has long been a notable trend in specialty coffee shops, and now it has hit the mainstream market with new innovative formulations.
Industry Implications
1. Beverage Industry - There is a growth opportunity for beverage makers for functional beverages that cater to different dietary and nutritional needs of the market.
2. Fitness Industry - Fitness centers can improve their offerings by serving cold coffee versions that can function as a post-workout beverage suitable for high-protein diets.
3. Retail Industry - Retailers can take advantage of this trend by responding quickly to market demand and stocking up on products that align with this new market niche.
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