The 'You Made That' Site Celebrates Photoshop's 25th Anniversary
Jennifer Gosnell — June 19, 2013 — Marketing
The 'You Made That' interactional celebration site by the New York Times, in honor of Photoshop's 25th anniversary, brings a lively aspect to creating online art. As the canvas is given to you blank, each user gets a chance to create their own masterpiece using the tools given.
Many of the tools lead to moving mediums on the 'You Made That' canvas. For instance, the tape tool continues to move in a wave-like fashion after being laid down on the canvas. Created by Christoph Neiman and Jon Huang, the fun interactive ad for Photoshop gives users a chance to be featured on the New York Times' site for their talented masterpieces. Under the 'Editor's Picks' sections you can see how incredibly creative some artists out there got with this project.
Many of the tools lead to moving mediums on the 'You Made That' canvas. For instance, the tape tool continues to move in a wave-like fashion after being laid down on the canvas. Created by Christoph Neiman and Jon Huang, the fun interactive ad for Photoshop gives users a chance to be featured on the New York Times' site for their talented masterpieces. Under the 'Editor's Picks' sections you can see how incredibly creative some artists out there got with this project.
Trend Themes
1. Interactional Photo Ads - Opportunity for businesses to create interactive advertisements that engage users and allow them to showcase their creativity.
2. Celebration Sites - Opportunity to create online platforms that celebrate milestones or anniversaries, providing interactive experiences for users.
3. Moving Mediums - Opportunity for innovation in digital art tools that incorporate dynamic elements, such as moving graphics or animations.
Industry Implications
1. Advertising and Marketing - Opportunity for ad agencies and marketing firms to develop interactive photo ad campaigns that encourage user participation.
2. Digital Media and Entertainment - Opportunity for digital media companies to create celebration sites that engage users and promote their brands or products.
3. Graphic Design and Creative Tools - Opportunity for software developers and design tool companies to innovate and offer dynamic digital art tools with moving mediums.
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