The 'Telekinize the Rainbow' App Lets Users Control a Skittle
Alexander Lam — June 19, 2013 — Marketing
References: adsoftheworld
A promotion for Skittles called 'Telekinize the Rainbow' let users control real life Skittles without touching a thing. Telekinize the Rainbow is an online app that gives anybody the ability to make Skittles move around in real time without using a keyboard.
The app gives users the ability to move Skittles around by reading eye movements. By accessing your webcam, the website is able to analyze your eyes. The eye-based commands are then sent through to move Skittles. Using small, energy-efficient robots, the app moves skittles around a white plane.
Ad agency Clemenger BBDO created the ad to work just through Facebook. As soon as users enter the Facebook app, they are assigned a random Skittle to control. Eye movements can then be used to direct the candy around the board.
The app gives users the ability to move Skittles around by reading eye movements. By accessing your webcam, the website is able to analyze your eyes. The eye-based commands are then sent through to move Skittles. Using small, energy-efficient robots, the app moves skittles around a white plane.
Ad agency Clemenger BBDO created the ad to work just through Facebook. As soon as users enter the Facebook app, they are assigned a random Skittle to control. Eye movements can then be used to direct the candy around the board.
Trend Themes
1. Eye-based Interactive Advertising - Opportunity for brands to create engaging and interactive advertising experiences by incorporating eye-tracking technology.
2. Touchless Interaction - Increasing demand for touchless interaction technology in various industries to cater to health and hygiene concerns.
3. Webcam-enabled Consumer Engagement - Growing trend of utilizing webcams to create immersive and interactive experiences for users, enhancing brand-consumer engagement.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore innovative ways to engage consumers through touchless and interactive campaigns.
2. Technology - Potential applications of eye-tracking technology in various industries including gaming, healthcare, and user interface design.
3. Confectionery - Confectionery brands can leverage touchless and interactive technologies to create unique and engaging experiences for consumers.
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