This Chinese Car Company Ad Shows off Nicolas Cage's Road Rage
Chinese car company BAIC Motor Corporation signed Nicolas Cage to be its brand ambassador for its new Senova D-Series. Its commercial features Cage furiously racing in a Senova car, tilting on two wheels and getting out of the car seemingly angry.
The commercial is not anything unforeseen. The Academy Award winner enacts a snippet of a dangerous action film; something a lot of men would find totally cool. The 49-year-old star is a fitting candidate for targeting the older male demographic. Through Cage's acting, BAIC effectively implies what is being sold here: the car as well as the charisma.
Caucasian celebrity endorsement plays a substantial part in the Asian advertising industry. Cage is not the first to endorse overseas. Brad Pitt and soccer star Lionel Messi have also promoted for Chinese automobiles.
The commercial is not anything unforeseen. The Academy Award winner enacts a snippet of a dangerous action film; something a lot of men would find totally cool. The 49-year-old star is a fitting candidate for targeting the older male demographic. Through Cage's acting, BAIC effectively implies what is being sold here: the car as well as the charisma.
Caucasian celebrity endorsement plays a substantial part in the Asian advertising industry. Cage is not the first to endorse overseas. Brad Pitt and soccer star Lionel Messi have also promoted for Chinese automobiles.
Trend Themes
1. Caucasian Celebrity Endorsement - Opportunity for companies in Asia to leverage the influence of Caucasian celebrities to promote their products and target specific demographics.
2. Action-film Inspired Car Ads - Opportunity for car companies to create attention-grabbing advertisements that feature dangerous action scenes to appeal to male consumers.
3. Cross-industry Brand Ambassadors - Opportunity for companies to collaborate with celebrities from different industries to promote their products and expand their reach.
Industry Implications
1. Automobile - Automobile industry can benefit from using celebrity endorsements to enhance brand perception and appeal to specific target markets.
2. Advertising - Advertising industry can explore creative and thrilling concepts inspired by action films to captivate viewers and promote products effectively.
3. Global Marketing - Opportunity for companies engaged in global marketing to tap into the popularity of international celebrities as brand ambassadors for localized advertising campaigns.
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