This Axe Commercial Pits Firemen Against Astronauts
Jonathon Brown — January 13, 2013 — Marketing
References: youtu.be & ibelieveinadv
There's nothing like a good Axe commercial to brighten your day. This particular clip is a clinic in unexpected humour as it takes you on a journey you think you know will end with a certain conclusion, before swiftly pulling the rug out from under you at the last moment.
The scene is set at a burning building. As the fire department does all it can to put the fire out, a woman screams from the top floor. As she waves out of the window, one heroic firefighter breaks through the rest and runs into the burning building to save her.
Once inside, he grabs the girl and swings out of the building on a rope. Right as the romantic gaze begins to come from the girl, she quickly looks past the firefighter and runs into the arms of an astronaut.
The scene is set at a burning building. As the fire department does all it can to put the fire out, a woman screams from the top floor. As she waves out of the window, one heroic firefighter breaks through the rest and runs into the burning building to save her.
Once inside, he grabs the girl and swings out of the building on a rope. Right as the romantic gaze begins to come from the girl, she quickly looks past the firefighter and runs into the arms of an astronaut.
Trend Themes
1. Unexpected Hero Commercials - Brands can leverage unexpected humor to create memorable advertising campaigns.
2. Humor in Advertising - Using humor can be a powerful technique to capture attention and create brand awareness.
3. Contrasting Storylines - Contrasting or unexpected storylines can engage viewers and promote viral sharing of advertisements.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can capitalize on the use of unexpected humor in advertising to create buzz and promote brand recognition.
2. Film and Entertainment - Humor-driven advertisements can be likened to clever short films, creating potential cross-industry possibilities for film and entertainment.
3. Digital Media - The use of contrasting storylines can potentially encourage social sharing and create viral advertising campaigns on digital media platforms.
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