The ‘Tutu Project' Raises Awarenes by Turning Heads
Josh Triantafilou — March 21, 2012 — Social Good
References: english.mashkulture.net
Bob Carey is the author and subject of the ‘Tutu Project.’ The ‘Tutu Project’ is an unorthodox and admirable mission to raise awareness and money to help fight Breast Cancer.
According to Carey, the ‘Tutu Project’ originally began as a joke in 2003. However, later that year his wife Linda was diagnosed with breast cancer. She beat the disease only to have it return a few months later; of this Bob Carey says, “I’ve been in awe of her power, her beauty and her spirit.” Inspired by his wife, Carey decided that photographs of a himself wearing only a pink Tutu in places one would not usually expect a rotund, grown man to wear a Tutu was a good way to turn heads and raise awareness. He was right.
You can buy a photograph and make a contribution here.
According to Carey, the ‘Tutu Project’ originally began as a joke in 2003. However, later that year his wife Linda was diagnosed with breast cancer. She beat the disease only to have it return a few months later; of this Bob Carey says, “I’ve been in awe of her power, her beauty and her spirit.” Inspired by his wife, Carey decided that photographs of a himself wearing only a pink Tutu in places one would not usually expect a rotund, grown man to wear a Tutu was a good way to turn heads and raise awareness. He was right.
You can buy a photograph and make a contribution here.
Trend Themes
1. Awareness-raising Photography - The Tutu Project demonstrates the potential for photography as a tool to raise awareness for social causes.
2. Humorous Fundraising Initiatives - Bob Carey's Tutu Project shows the power of using humor in campaigns to raise funds for charities.
3. Innovative Approaches to Tackle Cancer - The Tutu Project presents a unique way of raising funds and awareness to help fight breast cancer.
Industry Implications
1. Photography - Photography companies can explore the possibility of partnering with charities to provide their services in awareness-raising campaigns.
2. Fundraising & Charity - Charitable organizations can take inspiration from the Tutu Project to implement humorous fundraising initiatives that attract attention and promote engagement with potential donors.
3. Healthcare & Medical Research - Innovative cancer research firms could partner with charities to fund research into innovative approaches to tackle cancer, using creative fundraising initiatives such as Bob Carey's Tutu Project, as a mechanism.
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