This Louis Vuitton 2013 Ad is Paradoxical
Ian Andrew Panganiban — March 29, 2013 — Marketing
References: youtube & notcot.org
Every so often, a paradox is the underlying concept to an artist's work; it's a facet they want to explore to engage their audience. Louis Vuitton collaborated with John Wright to produce this mind-bending commercial for its Spring/Summer 2013 Collection.
The commercial showcases their new collection along with two female models, who appear to be imprisoned in a high fashion cube. The fashion commercial can't help but remind you of the film 'Cube,' where a group of people are trapped in what appears to be an endless loop of traps and repetitions. At the closing scene of the commercial, the models are showcased in similar fashion as the movie; they are both featured in constant loop where the concept of escape is non-existent.
The commercial showcases their new collection along with two female models, who appear to be imprisoned in a high fashion cube. The fashion commercial can't help but remind you of the film 'Cube,' where a group of people are trapped in what appears to be an endless loop of traps and repetitions. At the closing scene of the commercial, the models are showcased in similar fashion as the movie; they are both featured in constant loop where the concept of escape is non-existent.
Trend Themes
1. Paradoxical Fashion Ads - Creating fashion ads that incorporate paradoxical themes can evoke audience engagement and curiosity.
2. Conceptual Fashion Imagery - Producing fashion imagery that depicts conceptual or abstract ideas can leave a lasting impression on viewers.
3. Fashion Cinematography - Utilizing cinematic techniques and storytelling in fashion ads can provide a unique viewing experience for consumers.
Industry Implications
1. Fashion Industry - Fashion brands can explore more unconventional and abstract approaches to advertising to stand out in a competitive market.
2. Film Industry - Filmmakers can collaborate with fashion brands to create visually stunning ads that push the boundaries of storytelling and advertising.
3. Advertising Industry - Ad agencies can experiment with incorporating paradoxical themes and abstract concepts into their campaigns to capture audience attention.
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