Fitbit's New Versa Smartwatch is the Brand's Second Smart Timepiece
References: fitbit & fastcompany
Fitbit crafts a plethora of fitness-directed wearables and its latest offering is the Versa smartwatch, the second smartwatch from the brand. The new timepiece and fitness technology wearable boasts a rounded square shape with some angular details around the edges to properly encase the circular gears inside. Following the label's first Ionic smartwatch, this new style delivers a more fashion-forward look on top of its health-conscious tracking capabilities.
The Versa smartwatch delivers common features such as immediate message replies, heart rate tracking, health and fitness data and online payments. The new timepiece promises to have a long battery life of up to four days of average use with no charge. Aimed towards the cost-conscious consumer, the Versa smartwatch is priced at an affordable $200 in comparison to competing smartwatches from other labels.
The Versa smartwatch delivers common features such as immediate message replies, heart rate tracking, health and fitness data and online payments. The new timepiece promises to have a long battery life of up to four days of average use with no charge. Aimed towards the cost-conscious consumer, the Versa smartwatch is priced at an affordable $200 in comparison to competing smartwatches from other labels.
Trend Themes
1. Affordable Fitness Smartwatches - Opportunity to disrupt the smartwatch market by offering cheaper smartwatches with fitness tracking capabilities.
2. Fashion-forward Smartwatches - Opportunity to create smartwatches with stylish designs to attract fashion-conscious consumers.
3. Long-lasting Battery Life Smartwatches - Opportunity to innovate smartwatches with extended battery life to meet the demands of active lifestyle consumers.
Industry Implications
1. Fitness Wearables - Fitness wearable companies can explore expanding their product line to include affordable smartwatches with fitness tracking capabilities.
2. Fashion Industry - Fashion brands can collaborate with technology companies to create stylish smartwatches with unique designs.
3. Consumer Electronics - Consumer electronic companies can invest in developing smartwatches with extended battery life to meet the needs of active lifestyle consumers.
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