The #STDsHappen Campaign Outlines the Benefits of STD Testing
Katherine Pendrill — November 21, 2016 — Lifestyle
References: youtube & lgbtweekly
The at-home STD testing service 'GetTested.com' recently launched a new social media campaign called '#STDsHappen' that reminds consumers about the importance of STD testing. With STD infections on the rise in the US, the campaign aims to combat some of the societal stigma surrounding sex and STD testing.
The cornerstone of the #STDsHappen campaign is a video that asks real people about their experiences with STD testing and the reasons that they are not proactive about testing. Many people in the video admit to being embarrassed about testing and a lack of awareness about just how common STDs are. The video underlines the importance of creating an open dialogue about safe sex by reminding viewers that "each new partner increases your risk of an STD."
The compelling video and accompanying social media campaign help to generate awareness about the spread of STDs, while also promoting GetTested.com's at-home testing kits as a convenient, confidential and easy solution to the problem.
The cornerstone of the #STDsHappen campaign is a video that asks real people about their experiences with STD testing and the reasons that they are not proactive about testing. Many people in the video admit to being embarrassed about testing and a lack of awareness about just how common STDs are. The video underlines the importance of creating an open dialogue about safe sex by reminding viewers that "each new partner increases your risk of an STD."
The compelling video and accompanying social media campaign help to generate awareness about the spread of STDs, while also promoting GetTested.com's at-home testing kits as a convenient, confidential and easy solution to the problem.
Trend Themes
1. Rising STD Infection Rate - Businesses can capitalize on this trend by developing new and innovative at-home STD testing solutions.
2. Combatting STD Stigma - Businesses can disrupt the industry by creating marketing and advertising campaigns that increase awareness about STD testing and work to combat societal stigmas surrounding sexual health.
3. Increased Emphasis on Safe Sex Practices - Businesses can seize upon this trend by developing new, innovative safe sex products and services that promote preventative measures and reduce the spread of STDs.
Industry Implications
1. At-home STD Testing Services - Companies in this industry have the opportunity to develop new and innovative at-home testing solutions that appeal to consumers who prefer private, convenient, and accessible testing options.
2. Sexual Healthcare Providers - Healthcare providers and clinics can attract new patients and disrupt the industry by developing new marketing campaigns that increase awareness about the importance of STD testing and reduce stigma surrounding sexual health.
3. Safe Sex Product Manufacturers - Businesses in this industry can gain a competitive edge by developing new, innovative safe sex products and services that appeal to consumers who are concerned about the spread of STDs and want to practice safe sex.
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