Alien Workshop Skate Recolonization Kits are for the Impending Apocalypse
Katherinev123 — August 5, 2012 — Marketing
References: alienworkshop & adweek
Alien Workshop has teamed up with Real Art Design Group to launch a series of 'Skate Recolonization Kits,' survival kits that will help you when the apocalypse predicted for the end of 2012 occurs.
There are only 50 of the limited-edition Skate Recolonization Kits available, and each is priced at $149.99. Each kit includes Alien Workshop's 2012 Apocalypse Series of skateboards: three decks that feature deadly scenarios, such as alien invasion, nuclear fallout and natural disaster, describes the brand. Along with the skateboards, each kit also comes with instructions to guide you through the apocalypse (assuming you're a survivor).
What's more, the release of the Skate Recolonization Kits is accompanied by an interactive campaign that involves five of the skateboard kits being buried around the world. Alien Workshop has revealed a clue to their whereabouts in this first video clip, and more clues will be soon available at the brand's website.
There are only 50 of the limited-edition Skate Recolonization Kits available, and each is priced at $149.99. Each kit includes Alien Workshop's 2012 Apocalypse Series of skateboards: three decks that feature deadly scenarios, such as alien invasion, nuclear fallout and natural disaster, describes the brand. Along with the skateboards, each kit also comes with instructions to guide you through the apocalypse (assuming you're a survivor).
What's more, the release of the Skate Recolonization Kits is accompanied by an interactive campaign that involves five of the skateboard kits being buried around the world. Alien Workshop has revealed a clue to their whereabouts in this first video clip, and more clues will be soon available at the brand's website.
Trend Themes
1. Survival Gear - The rise of survival gear as a new trend and disruptive innovation opportunity across various industries.
2. Apocalyptic-themed Products - The emergence of apocalyptic-themed products as a trend and disruptive innovation opportunity for businesses across different sectors.
3. Interactive Marketing Campaigns - Interactive marketing campaigns as a trend and disruptive innovation opportunity for companies to engage customers on a deeper level.
Industry Implications
1. Outdoor Equipment - The outdoor equipment industry can tap into the survival gear trend by creating new and innovative products designed to help people survive in a post-apocalyptic world.
2. Skateboard Industry - The skateboard industry can create apocalyptic-themed products that appeal to a younger demographic, taking advantage of the Skate Recolonization Kits' popularity.
3. Marketing Industry - The marketing industry can create engaging and interactive campaigns that capture the attention of consumers, like the Alien Workshop's Skate Recolonization Kit's interactive campaign.
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