The Victorinox Cybertool Lite is Designed for the Everyday
Michael Hemsworth — August 14, 2013 — Art & Design
Swiss Army multi-tools are great for venturing into the wilderness, but the reality is that they probably won't help you on a regular basis while living and working in the city. That's where the Victorinox Cybertool Lite can come in handy for being a piece of equipment that will help you while camping, but also when you're just at home.
Featuring a variety of useful tools that will help in a pinch, the Victorinox Cybertool Lite comes with a few differently headed screwdrivers, scissors and -- arguably the most important portions -- openers for bottles, and wine. The Victorinox Cybertool Lite is setting a trend in the way that we view utility knives; many consumers don't require a multitude of different knives for surviving in the woods, but rather require utilities to make it through life in an urban environment.
Featuring a variety of useful tools that will help in a pinch, the Victorinox Cybertool Lite comes with a few differently headed screwdrivers, scissors and -- arguably the most important portions -- openers for bottles, and wine. The Victorinox Cybertool Lite is setting a trend in the way that we view utility knives; many consumers don't require a multitude of different knives for surviving in the woods, but rather require utilities to make it through life in an urban environment.
Trend Themes
1. Everyday Multi-tools - The market for simple and sleek everyday multi-tools is growing.
2. Urban Utility Knives - The demand for multifunctional knives suited for urban lifestyles is increasing.
3. Minimalist Pocket Tools - Consumers are gravitating towards pocket tools with fewer but more useful features.
Industry Implications
1. Outdoor and Camping Equipment - There is an opportunity for outdoor equipment manufacturers to venture into the urban market with functional everyday multi-tools.
2. Kitchen and Dining - Companies in the kitchen and dining industry can tap into the need for multifunctional bottle and wine openers.
3. Home Improvement Supplies - The demand for minimalist pocket tools presents an opportunity for companies in the home improvement industry to expand into smaller, portable tools for everyday use.
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