Kmart Brings Out Survival Kits to Help Fashion Week Attendees
Peter Vallas — February 11, 2011 — Social Good
Mass retailer Kmart has recently begun to re-brand in hopes to build their image as a retailer for fashion and general merchandise. To make their stand at Mercedes-Benz Fashion week more memorable, Kmart is supplying attendees with an assortment of small essentials to get through the event.
To access the Kmart survival kit, you can send a request to @KmartFashion over Twitter and decide on a place to meet and pick up the goods.
Implications - Companies that are typically associated with low-budget and affordable products can expand their target demographic by taking steps to appear accessible to a larger audience. One way to do so is by presenting brands in a modern and fashionable way that is aesthetically appealing to a wide range of people.
To access the Kmart survival kit, you can send a request to @KmartFashion over Twitter and decide on a place to meet and pick up the goods.
Implications - Companies that are typically associated with low-budget and affordable products can expand their target demographic by taking steps to appear accessible to a larger audience. One way to do so is by presenting brands in a modern and fashionable way that is aesthetically appealing to a wide range of people.
Trend Themes
1. Rebranding Strategies - Companies can expand their target demographic by rebranding and presenting themselves in a modern and fashionable way, making themselves more accessible to a larger audience.
2. Event Survival Kits - Providing attendees with event survival kits through social media can elevate a company's brand image at events.
3. Access Through Social Media - Making products or services accessible through social media platforms such as Twitter can increase brand engagement and attract a wider audience.
Industry Implications
1. Retail Industry - Retailers can rebrand and provide survival kits to increase engagement and appeal to a wider audience.
2. Event Industry - Event companies can offer survival kits to enhance the event experience and improve brand image.
3. Social Media Industry - Social media platforms can expand their engagement by being the medium for accessing products and services.
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