In Austria, IKEA is Adding an Electric Bike to Its Catalog
Laura McQuarrie — May 22, 2014 — Eco
References: ikea & treehugger
IKEA is working towards some big goals for 2020 that include a focus on clean energy and growing more wood than it uses, but in the meantime IKEA is adding something new to its catalog—an electric bike.
The FOLKVÄNLIG electric bicycle is being introduced to two Austrian retail locations. The bike has a lightweight frame made from aluminum, available in two options designed for men and women. The bike will set you back about $1,000, but it promises to get you travel ranges up to about 37-45 miles.
As as proponent for sustainability, IKEA has introduced other earth-friendly products in the past like solar panels, as well as CFLs and LEDs lights in place of incandescent bulbs. Hopefully the electric bike will catch on and be sold in other locations too.
The FOLKVÄNLIG electric bicycle is being introduced to two Austrian retail locations. The bike has a lightweight frame made from aluminum, available in two options designed for men and women. The bike will set you back about $1,000, but it promises to get you travel ranges up to about 37-45 miles.
As as proponent for sustainability, IKEA has introduced other earth-friendly products in the past like solar panels, as well as CFLs and LEDs lights in place of incandescent bulbs. Hopefully the electric bike will catch on and be sold in other locations too.
Trend Themes
1. Electric Bike Revolution - The rise of affordable and accessible electric bicycles is disrupting traditional transportation methods and creating new opportunities for sustainable mobility solutions.
2. Retail Sustainability - As more retailers like IKEA work towards sustainability goals, they are introducing innovative earth-friendly products like electric bicycles to their catalogs.
3. Lightweight Frame Design - The use of lightweight materials like aluminum in electric bike frame design is providing new opportunities for manufacturers to create more affordable and durable models.
Industry Implications
1. Bicycle Manufacturing - The growing demand for electric bicycles presents a disruptive innovation opportunity for bicycle manufacturers to adapt and integrate new technologies into their products.
2. Retail Industry - As sustainability becomes a key focus for consumers, the retail industry can capitalize on this trend by introducing eco-friendly products like electric bicycles to their catalogs.
3. Alternative Transportation - The rise of electric bicycles is disrupting traditional transportation methods and providing new opportunities for companies to develop sustainable mobility solutions.
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