Rowena Martinich's Work Makes a Statement
Michael Hemsworth — April 5, 2013 — Art & Design
References: martinich.au & sweet-station
Some might mistake the work of Rowena Martinich as graffiti, but it's much more than that because of the sophisticated attention to breaking traditional perceptions of conceptual art. Her work is usually displayed in the public sphere in places like shop displays or cafes as well as in private showings in studios, but it's her ability to transcend the everyday by being unnoticed and noticed all at once that speaks to her ability.
Martinich's work might be overlooked in a public space and revered as spectacular in the confines of an exhibition, which is something she tries to combat as an artist on the regular. Finding the perfect mix of spontaneity that's attached to public installations while still being respected as a creator is something many artists combat against.
Check out Martinich on her personal site for more examples of her fantastic technique.
Martinich's work might be overlooked in a public space and revered as spectacular in the confines of an exhibition, which is something she tries to combat as an artist on the regular. Finding the perfect mix of spontaneity that's attached to public installations while still being respected as a creator is something many artists combat against.
Check out Martinich on her personal site for more examples of her fantastic technique.
Trend Themes
1. Transcending Traditional Perceptions - Artists can disrupt conceptual art by breaking away from traditional perceptions and creating work that challenges expectations.
2. Unnoticed and Noticed - Art installations that can be both overlooked in public spaces and revered in exhibitions open up opportunities for artists to play with the dichotomy of visibility.
3. Spontaneity in Public Installations - Exploring the balance between spontaneity and respect for creators in public installations presents a disruptive innovation opportunity for artists.
Industry Implications
1. Art - The art industry can benefit from embracing new forms of artistic expression that challenge traditional perceptions and push boundaries.
2. Experiential Marketing - Incorporating unnoticed yet visually striking art installations in experiential marketing campaigns can capture attention and create unique brand experiences.
3. Urban Development - Urban developers can collaborate with artists to create public installations that transcend traditional art displays, adding vibrance and uniqueness to urban spaces.
4.2
Score
Popularity
Activity
Freshness
