Hidden Valley Ranch Launched a Summer Collection with Pool Floats
Katherine Pendrill — May 22, 2019 — Marketing
References: hiddenvalley & delish
Ranch dressing fans are about to get a new way to show off their love of the creamy dip with the debut of Hidden Valley Ranch's new summer collection. Featuring everything from swimsuits to pool floats, there's enough merch to throw an entire ranch dressing-themed pool party.
The new summer collection from Hidden Valley Ranch dropped on May 21st. Many of the items in the collection are branded with cheeky phrases such as a one-piece that says "I put ranch on my ranch," and a water bottle that says "There's a chance this is ranch." However, one of the most coveted items in the new collection is a pool float shaped like a giant bottle of ranch. As the brand describes it, "Float with flavor on top of Hidden Valley’s ranch bottle pool float while dressing the part in his and hers Hidden Valley swimwear."
With brands such as Taco Bell, Cracker Barrell, and now Hidden Valley creating their own novelty pool floats, it's clear that poolside accessories are a clever branding tactic for tapping the Instagram generation.
Image Credit: Hidden Valley Ranch.
The new summer collection from Hidden Valley Ranch dropped on May 21st. Many of the items in the collection are branded with cheeky phrases such as a one-piece that says "I put ranch on my ranch," and a water bottle that says "There's a chance this is ranch." However, one of the most coveted items in the new collection is a pool float shaped like a giant bottle of ranch. As the brand describes it, "Float with flavor on top of Hidden Valley’s ranch bottle pool float while dressing the part in his and hers Hidden Valley swimwear."
With brands such as Taco Bell, Cracker Barrell, and now Hidden Valley creating their own novelty pool floats, it's clear that poolside accessories are a clever branding tactic for tapping the Instagram generation.
Image Credit: Hidden Valley Ranch.
Trend Themes
1. Branded Pool Floats - Creating pool floats branded with their products can be a disruptive innovation opportunity for food and beverage companies to tap into the Instagram generation.
2. Novelty Merchandise Collections - Developing and launching novelty merchandise collections can be a disruptive innovation opportunity for brands to engage with their fans and create additional revenue streams.
3. Themed Pool Parties - Organizing themed pool parties centered around a specific product, such as ranch dressing, can be a disruptive innovation opportunity for event planners and catering services to create unique and memorable experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the opportunity of creating branded pool floats and novelty merchandise collections to enhance their brand visibility and drive consumer engagement.
2. Fashion and Apparel - The fashion and apparel industry can collaborate with food and beverage brands to design and produce themed swimwear and clothing items for promotional purposes.
3. Event Planning and Catering - Event planning and catering services can incorporate themed pool parties, such as ranch dressing-themed pool parties, into their offerings to attract a niche market and differentiate themselves from competitors.
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