Kraft Created 'Salad Frosting' to Get Kids to Eat More Vegetables
Katherine Pendrill — June 11, 2019 — Life-Stages
It's no secret that a lot of kids turn their nose up at vegetables, which is why Kraft just debuted a kid-friendly veggie topper called 'Salad Frosting.' While not actually frosting, the creamy condiment is designed to make eating salad and other veggies a lot more appealing to kids.
According to Kraft, the new Salad Dressing is actually the brand's Classic Ranch Dressing disguised in the form of a frosting tube. The idea is that parents can pretend they're adding frosting to a child's veggie platter to make the greens more appealing. Kraft sees this as a harmless lie if it helps kids eat more vegetables. In fact, the company is actually asking parents to Tweet their best parenting lie with the hashtag #LieLikeAParent and #Contest to win some of the new Salad Frosting.
Image Credit: Kraft.
According to Kraft, the new Salad Dressing is actually the brand's Classic Ranch Dressing disguised in the form of a frosting tube. The idea is that parents can pretend they're adding frosting to a child's veggie platter to make the greens more appealing. Kraft sees this as a harmless lie if it helps kids eat more vegetables. In fact, the company is actually asking parents to Tweet their best parenting lie with the hashtag #LieLikeAParent and #Contest to win some of the new Salad Frosting.
Image Credit: Kraft.
Trend Themes
1. Kid-friendly Condiments - Creating condiments specifically designed to make healthy food more appealing to children presents an opportunity for disruptive innovation in the food industry.
2. Creative Food Packaging - Developing unique and playful food packaging concepts, such as the frosting tube for salad dressing, can disrupt traditional packaging methods and enhance consumer engagement.
3. Innovative Marketing Strategies - Exploring unconventional marketing strategies, like encouraging parents to share parenting lies on social media, can provide disruptive marketing opportunities for brands in the food industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the idea of kid-friendly condiments to create healthier and more appealing options for children.
2. Packaging - The packaging industry can explore unique and creative packaging designs for food products that enhance consumer experience and engagement.
3. Marketing and Advertising - The marketing and advertising industry can capitalize on innovative social media campaigns, like encouraging parents to share parenting lies, to promote brands and products effectively.
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