BMW Latvia Enhanced a Wintry X5 Ride with Virtual Reality
Laura McQuarrie — March 30, 2018 — Autos
To make the most of both a real-world driving experience and virtual reality, BMW Latvia crafted a fun way to show off the best features of the new X5 vehicle.
As bobsled is a popular winter sport that many have watched and few have actually participated in, BMW Latvia invited people to sit in the passenger seat of the X5, put on a pair of VR goggles and virtually begin a bobsled run. To simulate the speed of the sport, a real racing driver added to the thrill of the experience, all the while keeping passengers safe within the comfort of the BMW X5.
The rise of virtual reality marketing means that more of these kinds of hybrid experiences will be offered to the average consumer, making it easy for them to immerse themselves in viewpoints that are commonly only seen by athletes and professionals.
As bobsled is a popular winter sport that many have watched and few have actually participated in, BMW Latvia invited people to sit in the passenger seat of the X5, put on a pair of VR goggles and virtually begin a bobsled run. To simulate the speed of the sport, a real racing driver added to the thrill of the experience, all the while keeping passengers safe within the comfort of the BMW X5.
The rise of virtual reality marketing means that more of these kinds of hybrid experiences will be offered to the average consumer, making it easy for them to immerse themselves in viewpoints that are commonly only seen by athletes and professionals.
Trend Themes
1. Virtual-reality Enhanced Experiences - Virtual reality is being used to enhance real-world experiences, creating opportunities for immersive marketing and unique adventures.
2. Hybrid Experiential Marketing - Using a combination of real-world and virtual elements, brands can create innovative marketing experiences that engage consumers in new and exciting ways.
3. Professional Sports Simulation - Virtual reality is making it possible for average consumers to experience the perspective and speed of professional athletes, opening new possibilities for entertainment and marketing.
Industry Implications
1. Automotive - Car manufacturers like BMW are using virtual reality to enhance driving experiences and market their vehicles in innovative ways.
2. Sports and Entertainment - The rise of virtual reality is set to disrupt the sports and entertainment industries, creating new opportunities for immersive experiences and fan engagement.
3. Marketing and Advertising - Virtual reality is a disruptive innovation in the marketing and advertising industries, enabling brands to create unique and memorable experiences for their customers.
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