The Sanpellegrino Classic Italian Taste is for Mature Palates
Michael Hemsworth — June 25, 2020 — Marketing
References: sanpellegrino & talkingretail
The Sanpellegrino Classic Italian Taste soft drink range has been unveiled by the brand as a new range of refreshments for consumers in the UK to choose when seeking out an alternative to mainstream offerings.
The sparkling drink range includes Aranciata (Orange) and Limonata (Lemon) flavor options, which are all branded with high-end Italian-Inspired designs to make them appealing to discerning shoppers. The drinks also feature more premium flavor that make them more applicable for adult consumers who want refreshment that isn't too sweet or sugary.
Shopper Marketing Manager at Nestlé Waters UK Severine Hemms spoke on the new Sanpellegrino Classic Italian Taste soft drink range saying, "The original Sanpellegrino drinks were truly iconic, loved by fans in the UK. By bringing back the delicious well-known flavors, with a brand new sleek, Italian-inspired design, we aim to meet the growing demand for premium adult soft drinks that can deliver great taste and sophistication during consumption occasions. In some retailers where Classic Italian Taste has been introduced, we have seen incremental growth and customers feedback has been phenomenal so far. As more shoppers actively choose to consume less alcohol, soft drinks, and carbonated soft drinks particularly, are a sought-after alternative. Classic Italian Taste fills this gap for an indulgent, authentic Italian flavored carbonated soft drink.”
The sparkling drink range includes Aranciata (Orange) and Limonata (Lemon) flavor options, which are all branded with high-end Italian-Inspired designs to make them appealing to discerning shoppers. The drinks also feature more premium flavor that make them more applicable for adult consumers who want refreshment that isn't too sweet or sugary.
Shopper Marketing Manager at Nestlé Waters UK Severine Hemms spoke on the new Sanpellegrino Classic Italian Taste soft drink range saying, "The original Sanpellegrino drinks were truly iconic, loved by fans in the UK. By bringing back the delicious well-known flavors, with a brand new sleek, Italian-inspired design, we aim to meet the growing demand for premium adult soft drinks that can deliver great taste and sophistication during consumption occasions. In some retailers where Classic Italian Taste has been introduced, we have seen incremental growth and customers feedback has been phenomenal so far. As more shoppers actively choose to consume less alcohol, soft drinks, and carbonated soft drinks particularly, are a sought-after alternative. Classic Italian Taste fills this gap for an indulgent, authentic Italian flavored carbonated soft drink.”
Trend Themes
1. Premium Soft Drinks - The Sanpellegrino Classic Italian Taste soft drink range offers a premium and sophisticated option for adult consumers seeking non-alcoholic beverages.
2. Flavored Carbonated Soft Drinks - The introduction of the Aranciata and Limonata flavors in the Sanpellegrino Classic Italian Taste range taps into the growing demand for authentic and indulgent Italian flavored carbonated soft drinks.
3. Alternative to Mainstream Offerings - With its high-end Italian-inspired designs and more mature flavor profiles, the Sanpellegrino Classic Italian Taste range provides a distinct alternative to traditional soft drink options.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can explore the opportunity to develop and market premium soft drinks aimed at adult consumers looking for sophisticated non-alcoholic options.
2. Food and Beverage Retail - Retailers in the food and beverage industry can capitalize on the growing demand for flavored carbonated soft drinks by stocking and promoting authentic Italian options like the Sanpellegrino Classic Italian Taste range.
3. Marketing and Advertising - Marketing and advertising agencies can assist brands in creating appealing high-end designs and targeted messaging for soft drink ranges that aim to provide an alternative to mainstream offerings.
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