Lancôme's Advanced Génifique Serum Supports the Skin's Microbiome
Laura McQuarrie — August 12, 2019 — Fashion
References: lancome & cosmeticsbusiness
It's been 10 years since Lancôme released its popular Génifique serum and it is now introducing a new and improved version of the anti-aging skincare product dubbed Advanced Génifique. This new version of the product boasts five new prebiotic and probiotic extracts that are beneficial for balancing the microbiome and bolstering it against environmental stressors. Joining the total of seven 7 prebiotics and probiotic extracts in the formula are other active ingredients like hyaluronic acid and glycerin.
As ever, the anti-aging serum is useful for diminishing the look of fine lines and wrinkles, all the while providing the appearance of a healthy glow from within. The anniversary was celebrated with an experiential pop-up in Hong Kong's duty-free shopping center. Dubbed 'The Microbiome Hub,' the limited-time experience sought out to educate consumers on the benefits of microbiome science.
Thanks to new research on the microbiome, consumers are turning to products that are better equipped to support the skin's natural ability to fight inflammation, and protect and repair itself.
As ever, the anti-aging serum is useful for diminishing the look of fine lines and wrinkles, all the while providing the appearance of a healthy glow from within. The anniversary was celebrated with an experiential pop-up in Hong Kong's duty-free shopping center. Dubbed 'The Microbiome Hub,' the limited-time experience sought out to educate consumers on the benefits of microbiome science.
Thanks to new research on the microbiome, consumers are turning to products that are better equipped to support the skin's natural ability to fight inflammation, and protect and repair itself.
Trend Themes
1. Microbiome Skincare - Lancôme's Advanced Génifique Serum, with probiotic extracts, represents a new wave of microbiome skincare that can significantly reduce inflammation, protect, and repair the skin’s natural barrier.
2. Prebiotic and Probiotic Supplements - Probiotic and prebiotic supplement manufacturers can leverage Lancôme’s Advanced Génifique’s success to launch new products for the topically and orally nourishment of microbiome.
3. Experiential Retailing - Probiotic and prebiotic supplement manufacturers can leverage Lancôme’s Advanced Génifique’s success to launch new products for the topically and orally nourishment of microbiome.
Industry Implications
1. Skincare Industry - Innovative approaches to microbiome science in skincare can lead to the development of personalized anti-aging products to support consumers' individual microbiome imbalances.
2. Supplement Industry - The supplement industry can benefit from the trend toward microbiome nourishment and introduce new prebiotic and probiotic supplements that promote healthy skin from the inside out.
3. Beauty Retail Industry - Experiential pop-ups like 'The Microbiome Hub’ can extend into beauty retail environments, providing a unique educational experience for consumers while promoting innovative products like Advanced Génifique.
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