The Activia Live Culture Smoothies Contain No Added Sugar
Michael Hemsworth — August 7, 2019 — Lifestyle
References: danoneactivia & foodbev
The Activia Live Culture Smoothies have been unveiled by the brand in the UK as a new lineup of products for consumers who are looking for a delicious, satisfying way to get more probiotics into their daily diet. The smoothies are packed with billions of live cultures along with calcium, fiber and protein to make them a nutritious option that's suitable for consumption in or out of the house. The smoothies don't contain any added sugar and come in two flavor options including Orange Fruit & Veg and Red Fruit & Veg.
The Activia Live Culture Smoothies were boasted by Activia Brand Manager Ben Kind who said, "With 30 years of experience, and our passion for happy guts, we’re really excited to launch our new Live Culture Smoothies, which contain all the goodness of our Activia yogurt along with a delicious portion of fruit and veg. We are continually adapting our range of fermented products to ensure that we are meeting evolving consumer demands."
The Activia Live Culture Smoothies were boasted by Activia Brand Manager Ben Kind who said, "With 30 years of experience, and our passion for happy guts, we’re really excited to launch our new Live Culture Smoothies, which contain all the goodness of our Activia yogurt along with a delicious portion of fruit and veg. We are continually adapting our range of fermented products to ensure that we are meeting evolving consumer demands."
Trend Themes
1. Probiotic Smoothies - There is a disruptive innovation opportunity for the creation of more functional and bioactive smoothies that offer various health benefits aside from nutrition.
2. No Added Sugar Trend - There is a disruptive innovation opportunity for the creation of more food and beverage products that do not contain added sugar but still taste delicious.
3. Convenience Trend - There is a disruptive innovation opportunity for the creation of more convenient and portable products that can be consumed on the go such as smoothies in pouches or bottles.
Industry Implications
1. Food and Beverage Industry - There is a disruptive innovation opportunity for food and beverage companies to develop more functional and healthier products that meet evolving consumer demands.
2. Health and Wellness Industry - There is a disruptive innovation opportunity for the health and wellness industry to integrate more probiotic-rich products into daily diets for better gut health and overall wellbeing.
3. Packaging Industry - There is a disruptive innovation opportunity for the packaging industry to create more eco-friendly and convenient packaging solutions for on-the-go products like smoothies and other healthy drinks.
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