Function and fashion are combined with the use of carbon fiber materials
Implications - Brands that specialize in accessories are infusing carbon fiber materials into their products in order to offer the strong but lightweight benefits of such fabrics. Particularly useful in instances of travel, these products cater to consumers seeking elevated functions that are still streamlined enough to avoid being inconvenient.
Workshop Question - How can your brand tweak one small aspect of its product/service to enhance its function?
Trend Themes
1. Carbon Fiber Materials - Brands are infusing carbon fiber materials into their products to offer the strong but lightweight benefits, catering to consumers seeking elevated functions that are still streamlined enough to avoid being inconvenient.
2. Ruggedness and Durability - Consumers are increasingly seeking products that can handle the rough and tumble when it comes to travel, demanding their products to be designed for ruggedness and durability.
3. Safety and Security Features - With the increasing prevalence of cyber hackers and other safety concerns, designers are innovating with safety and security features like RFID-blocking properties and bulletproof technology.
Industry Implications
1. Accessory Industry - The accessory industry is incorporating carbon fiber materials, from wallets to travel bags, flexibility with design and function to the customers' needs.
2. Travel Industry - With consumers who demand products that can handle the rough and tumble when it comes to travel, the travel industry is incorporating more rugged and durable designs for their luggage products.
3. Safety-tech Backpack Industry - The safety-tech backpack industry is providing innovative products, such as bulletproof technology and GPS systems, to keep up to the latest and growing concerns of safety and security for children and adults.
5 Featured, 42 Examples:
187,637 Total Clicks
Date Range:
Jun 17 — Mar 18
Trending:
Warm
Consumer Insight Topics:
