This Kentucky Fried Chicken-Themed Double Down Candle is a Limited Edition
Alyson Wyers — May 6, 2015 — Lifestyle
References: kentuckyforkentucky & mashable
If you are seriously obsessed with Kentucky Fried Chicken's Double Down sandwich, this chicken-scented candle will be exactly your taste. From Kentucky for Kentucky, a Lexington-based small company with an objective to "engage and inform the world by promoting Kentucky people, places and products," the limited edition Double Down candle will be available on their website starting Friday.
The KFC sandwich that inspired the scent consists of bacon, sauce and cheese sandwiched between two pieces of fried chicken. This is reflected in the newest addition to the Scents of the Commonwealth line from Kentucky for Kentucky. The Kentucky Hot Brown candle is another new item, which is comfort food-inspired, herb-infused turkey and cheese fragrance. Other candles in this gourmet range include Mint Julep, Thoroughbred and 2013's Fried Chicken-scented candle.
The KFC sandwich that inspired the scent consists of bacon, sauce and cheese sandwiched between two pieces of fried chicken. This is reflected in the newest addition to the Scents of the Commonwealth line from Kentucky for Kentucky. The Kentucky Hot Brown candle is another new item, which is comfort food-inspired, herb-infused turkey and cheese fragrance. Other candles in this gourmet range include Mint Julep, Thoroughbred and 2013's Fried Chicken-scented candle.
Trend Themes
1. Fast Food Scented Candles - The trend of creating candles with scents inspired by fast food items and restaurant chains can disrupt the home fragrance industry.
2. Gourmet Food-inspired Candles - The trend of creating candles with scents inspired by comfort foods and regional specialties can disrupt the luxury candle market.
3. Nostalgia-driven Candles - The trend of creating candles with scents that trigger nostalgic memories, such as fried chicken, can disrupt the aromatherapy industry and appeal to a broader consumer base.
Industry Implications
1. Home Fragrance - Companies can innovatively create candles with unusual scents that cater to a specific audience, such as fast food lovers, to capture a unique market segment within the home fragrance industry.
2. Luxury Candles - Luxury candle brands can diversify their product range and use gourmet food-inspired scents to capture the attention of consumers who value premium, unique fragrances.
3. Aromatherapy - Aromatherapy brands can promote the nostalgic effects of certain scents, such as fried chicken, as a way to trigger positive memories and emotions, creating a new value proposition for their products.
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