Immortals and St. Jude Children's Hospital Team Up to Help Kids
Jana Pijak — March 20, 2019 — Tech
References: immortals.gg & esportsinsider
Immortals and St. Jude Children's Research Hospital recently entered an esports partnership that aims to raise funds for children battling with life-threatening illnesses. The esports organization has signed on to raise a total goal of $500,000 over the next two years with the help of its Overwatch League Franchise Los Angeles Valiant.
Immortals is not only dedicated to fan entertainment but also prides itself on its "unprecedented dedication to player well-being," making this partnership something that aligns with its core values.
Immortals and Los Angeles Valiant Executive Chairman Noah Whinston recently described the partnership, explaining “it is part of our organizational DNA to give back to the communities that we serve and represent. We believe wholeheartedly in the mission of St. Jude, and it is an honor to work with a partner that shares our values of inclusivity. It’s incredible that families at St. Jude never receive a bill, so they can focus on what matters most – helping their child live.”
Immortals is not only dedicated to fan entertainment but also prides itself on its "unprecedented dedication to player well-being," making this partnership something that aligns with its core values.
Immortals and Los Angeles Valiant Executive Chairman Noah Whinston recently described the partnership, explaining “it is part of our organizational DNA to give back to the communities that we serve and represent. We believe wholeheartedly in the mission of St. Jude, and it is an honor to work with a partner that shares our values of inclusivity. It’s incredible that families at St. Jude never receive a bill, so they can focus on what matters most – helping their child live.”
Trend Themes
1. Esports Charitable Partnerships - Disruptive innovation opportunity: Creating collaborations between eSports organizations and charitable organizations to raise funds and awareness for worthy causes.
2. Player Well-being in Esports - Disruptive innovation opportunity: Developing initiatives and partnerships that prioritize the physical and mental health of eSports players.
3. Inclusive Corporate Social Responsibility - Disruptive innovation opportunity: Embracing a values-based approach to corporate social responsibility that focuses on inclusivity and making a positive impact on communities.
Industry Implications
1. Esports - Disruptive innovation opportunity: Leveraging the growing popularity of eSports to create collaborative partnerships with charitable organizations that can amplify social impact.
2. Healthcare - Disruptive innovation opportunity: Exploring partnerships between healthcare organizations and eSports entities to promote player well-being and raise funds for healthcare causes.
3. Non-profit - Disruptive innovation opportunity: Partnering with eSports organizations to tap into their global reach and engage younger audiences in supporting charitable initiatives.
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