Clarins' Sun Care Product is Packaged Like a Sunscreen Cosmetic
Laura McQuarrie — April 2, 2019 — Fashion
References: clarins.fr & premiumbeautynews
The creation of highlighters that provide SPF protection and brush-on sunscreen powders has created a new generation of sunscreen cosmetics. Clarins is adding to these innovations in the sun care category with a tinted sunscreen that's conveniently packaged in a compact case. The product provides a finish that's said to be dry and velvety yet also leaves the skin looking radiant and glowing. The new sun care products are offered in a range of tinted shades to offer protection for all skin types.
For the development of the innovative and hygienic compact case, Clarins worked with Texen Beauty Partners and a Korean supplier on the creation of a patented airless system that offers greater protection for the product and does the opposite action of most airless dispensers to release the cream product.
For the development of the innovative and hygienic compact case, Clarins worked with Texen Beauty Partners and a Korean supplier on the creation of a patented airless system that offers greater protection for the product and does the opposite action of most airless dispensers to release the cream product.
Trend Themes
1. Sunscreen Cosmetics - The trend of creating cosmetic products that include SPF protection offers an opportunity to disrupt the traditional sunscreen industry with more appealing, everyday-use options.
2. Tinted Sunscreen - The innovation of creating tinted sunscreen products in compact packaging presents an opportunity to attract new demographics and drive sales growth in the sun care industry.
3. Airless Dispenser Systems - The creation of advanced and patented airless dispenser systems for sun care products offers an opportunity to evolve and improve the hygiene and effectiveness of traditional sunscreen packaging designs.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of sunscreen cosmetics to expand their product offerings and appeal to consumers with multifunctional, appealing options.
2. Sun Care - The sun care industry can innovate and attract new customers through the creation of tinted and compact sunscreen products with convenient application and advanced dispenser systems.
3. Packaging - The development and implementation of new, patented packaging designs and airless dispenser systems would benefit the packaging industry and provide further opportunities for attractive and hygienic product offerings.
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