'Everyday' Offers Free-From Personal Care Products & Clean Sunscreen
Laura McQuarrie — August 29, 2018 — Fashion
References: geteveryday & huffingtonpost
Australian personal care brand 'Everyday' offers a range of free-from products with a focus on providing sun care solutions and inspiring smiles with its humorous product names like 'Resting Beach Face' and 'Oh My Bod!'
While Resting Beach Face takes the form of an SPF30 anti-pollution sunscreen serum that's packed with kale and spinach extract, plus others derived from deep-sea algae, Oh My Bod! is a lightweight, antioxidant-infused dry touch sunscreen with matcha, as well as soothing cucumber and nourishing jojoba oil.
Soon, Everyday's personal care range will be expanded to include the Soothe Operator hydrating face and body mist, a free-from deodorant dubbed Really Nice Pits and Club BFF, a natural rescue balm. All of these products are designed to be simple and easy to use, as well as non-toxic, vegan-friendly, cruelty-free and powered by natural ingredients.
While Resting Beach Face takes the form of an SPF30 anti-pollution sunscreen serum that's packed with kale and spinach extract, plus others derived from deep-sea algae, Oh My Bod! is a lightweight, antioxidant-infused dry touch sunscreen with matcha, as well as soothing cucumber and nourishing jojoba oil.
Soon, Everyday's personal care range will be expanded to include the Soothe Operator hydrating face and body mist, a free-from deodorant dubbed Really Nice Pits and Club BFF, a natural rescue balm. All of these products are designed to be simple and easy to use, as well as non-toxic, vegan-friendly, cruelty-free and powered by natural ingredients.
Trend Themes
1. Clean Beauty - The rise of free-from personal care products, like Everyday's sunscreen range, presents an opportunity for clean beauty brands to develop innovative, non-toxic formulations.
2. Humorous Branding - Everyday's comical product names, such as 'Resting Beach Face' and 'Oh My Bod!', highlight the potential for brands to use humor in their marketing strategies to engage with consumers.
3. Expansion of Free-from Products - As Everyday expands its range to include products like hydrating mists and natural rescue balms, there is potential for growth in the market for free-from personal care items across various categories.
Industry Implications
1. Sunscreen & Sun Care - The clean sunscreen products offered by Everyday demonstrate an opportunity for the sunscreen industry to tap into the growing demand for free-from, natural, and cruelty-free options.
2. Clean Beauty - The free-from personal care products offered by Everyday signify a potential disruptive innovation for the clean beauty industry, prompting the development of more natural, non-toxic beauty formulations.
3. Cosmetics & Skincare - With the expansion of Everyday's range to include hydrating mists, rescue balms, and other personal care items, there is a disruptive innovation opportunity for the cosmetics and skincare industry to create free-from, multi-functional products.
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