PÜR's 'Out of the Blue' Offers Protection from HEV Light
Laura McQuarrie — February 22, 2019 — Fashion
References: purcosmetics & hellogiggles
PÜR recently launched a blue light makeup collection called Out of the Blue, which is centered on providing protection from HEV or high-energy visible light.
Many skincare brands have released products that help to shield against the damages of blue light, which is emitted by the screens of digital devices, yet most of them take the form of products like sunscreen and moisturizer that already offer UV protection. With the Out of the Blue Light Up makeup collection, consumers are able to invest in eyeshadow, blush, mascara and lip products that feature ingredients like Xanthophyll that help to prevent visible signs of aging caused by blue light.
In keeping with the digital theme, the collection boasts product names like the Fully Charged Light Up Mascara and the Out of the Blue Light Up Vanity Blush Palette in Ray of Light.
Many skincare brands have released products that help to shield against the damages of blue light, which is emitted by the screens of digital devices, yet most of them take the form of products like sunscreen and moisturizer that already offer UV protection. With the Out of the Blue Light Up makeup collection, consumers are able to invest in eyeshadow, blush, mascara and lip products that feature ingredients like Xanthophyll that help to prevent visible signs of aging caused by blue light.
In keeping with the digital theme, the collection boasts product names like the Fully Charged Light Up Mascara and the Out of the Blue Light Up Vanity Blush Palette in Ray of Light.
Trend Themes
1. Blue Light Beauty Collections - The trend of makeup collections that provide protection against high-energy visible light, or blue light, presents opportunities for companies to innovate and develop new ingredients and formulations that protect against blue light and its potential harmful effects.
2. Digital Skincare Solutions - The trend of developing skincare products that help to shield against the damages of blue light offers opportunities for companies to create unique products that cater to consumers who are constantly exposed to digital screens.
3. Anti-aging Technology - The trend of integrating ingredients and formulation technology that help prevent visible signs of aging caused by blue light presents opportunities for companies to develop innovative anti-aging products for the beauty market.
Industry Implications
1. Beauty - Beauty brands have an opportunity to innovate and create unique products that provide protection against blue light and its potential harmful effects.
2. Skincare - Skincare companies have an opportunity to create products that cater to consumers who are constantly exposed to digital screens and help protect against the damages of blue light.
3. Cosmetics - Cosmetics companies have the opportunity to integrate ingredients and formulation technology that help prevent visible signs of aging caused by blue light and create innovative anti-aging products.
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