Three’s Modern Tapestry Depicts Scenes from Life in Lockdown
Laura McQuarrie — August 14, 2020 — Art & Design
References: campaignlive
Telecommunications and Internet service provider Three created a modern tapestry that captures top moments experienced by people during the COVID-19 lockdown. The tapestry named How We Scrolled: Lockdown 2020 features illustrations by London artist Emmy Lupin and Three describes the creation as a "modern-day tapestry."
What shows up on the work of art was determined by social media mentions from March to July, including some of the most talked-about people, moments and memes. Naturally, this includes TikTok dances, Joe Exotic, the Black Lives Matter movement and Animal Crossing: New Horizons, which launched during this time.
The 25-meter art installation is currently set up at London's Mudchute farm for a limited time, although a digital version of the piece has also been made available to view via Three's social-media channels.
Image Credit: Three
What shows up on the work of art was determined by social media mentions from March to July, including some of the most talked-about people, moments and memes. Naturally, this includes TikTok dances, Joe Exotic, the Black Lives Matter movement and Animal Crossing: New Horizons, which launched during this time.
The 25-meter art installation is currently set up at London's Mudchute farm for a limited time, although a digital version of the piece has also been made available to view via Three's social-media channels.
Image Credit: Three
Trend Themes
1. Digital Art Exhibition - Creating digital versions of art installations allows for wider accessibility and exposure.
2. Social Media Monitoring - Tracking social media mentions can provide insights into popular culture and trends.
3. Depicting Life in Lockdown - Art that reflects experiences during challenging times resonates with audiences seeking connection and understanding.
Industry Implications
1. Telecommunications - Telecommunications companies can explore innovative ways to connect and engage with their audience through art and cultural initiatives.
2. Internet Services - Internet service providers can leverage social media data to understand user interests and offer personalized experiences.
3. Art and Entertainment - Artists and entertainment companies can create exhibits and installations that capture the essence of significant events and cultural movements.
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