To gain kids as consumers, brands are looking to toy packaging to capture their attention.
Parents who aim to encourage healthy eating in their homes may have trouble getting their kids on board. To get your kids excited about raisins instead of cookies, Stafidenios Raisins come in packages with cute characters on it. After finishing the raisins, your kid can fold the box and it will transform into an animal.
Similarly, Tube Toys are a fun way for your kids to play while also teaching them how to be environmentally friendly. Kids assemble colorful vehicles such as trains that are made straight from the packaging itself.
Not only is toy packaging fun and interactive, it's also a great way for kids to get creative and use their imaginations.
20 Examples of Fun Toy Packaging
From Upcycled Play Boxes to Playful Popcorn Pinatas:
Nicole Ballantyne-Choo — Oct 28, 2013 — Life-Stages

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Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy

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Color Pencil Packaging
Julia Karwasz Designs a Reusable Cardboard Case for Art Tools
18
Educational Packaging Toys
IDEO.org Creates Eco-Friendly Packaging that Doubles as Playthings
17
Transforming Snack Packaging
Stafidenios Raisins Boxes Become Toys When the Treats Have Depleated
16
Toy Brick Yogurt Branding
Yo'Play Blox Packaging Can be Cleaned and Reused for Amusement
15
Two-Toned Toy Packages
Technology Will Save Us & Oliver Helfrich Designed the Educational Toy Kits
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Interactive Monkey Packaging
Exotic Snacks Creates Playful Packs to Engage Kids in Healthy Eating
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Bowling Pin Bottles
Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use
12
Responsible Kite Packaging
Lily Li's Versatile Design Can be Repurposed as Storage and Supplies
11
Kid-Focused Tissue Packaging
These Fun Tissue Boxes Transform Into Cardboard Critters
10
Alphabetic Block Branding
Johan & Nystrom Tea Packaging Embodies the Basics in Form and Principle
9
Mexican-Inspired Art Toys
The Mexaheads Branding and Packaging Identity is Stunning
8
Chubby Insect Cosmetic Packaging
Etude's 'Missing You Honey' Bee Lotions Are Eco-Friendly
7
Submarine Bathing Toys
Your Kid Will Have Fun with the 'Scrubadub Sub'
6
Interactive Coloring Boards
T-Ink Technologies Conceptualized Touch-Sensitive Coloring Tools
5
Package Assembled Playthings
Oscar Diaz's Tube Toys Form Fun Minimalist Vehicles
4
Lightweight Toy Pouches
This LEGO Packaging Design Cuts Down on Shipping Costs & Carbon Emissions
3
Candy Banking Boxes
Ahli United Bank's Creative Candy Box Gets Kids Excited About Banking
2
Playful Popcorn Pinatas
Nicolas Ménard Designs Adorably Snackable Pinata Party Favors
1
Charitable Children's Branding
BVE KIDS' Branded Characters Adorn Art, Packaging and Brochures
Related Ideas
Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Convenient Cherry Tomato Boxes
Nijasol's Special Edition Cherry Tomato Snack is Vibrant and Unique
Sustainable Lightweight Cat Toys
A Team of Designers Create the Pet-Friendly Cat Box
Child-Friendly Medication Dispensers
The 'Singing Bottle' Concept by Fengrui Wang is Interactive
Aesthetic-Driven Dog Toys
These Karim Rashid for Ubbi Dog Toys Come in Three Styles
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
Family Board Game Promos
Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Multipurpose Children's Pillows
Kid Cubes are the Playful Pillows Every Child Will Love
Kid-Friendly Functional Chocolates
FunCho Kids Helps Little Ones Rest Better, Feel Calmer & More
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
TV Packaging Seating Solutions
The 'Cuna' Furniture by Valeria Coello is Made Out of Cardboard
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Edible Wrapper Snack Bars
One Good Thing Bars Have a No-Waste Formulation
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Paper-Made Chocolate Packaging
Nestlé Quality Street Tubs are Being Trialled in a New Format
Assorted Easter Treat Boxes
The Sugar Plum Hoppy Easter Chocolate & Treats Box Has Nine Treats
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Fully Recyclable Paper Wrappers
KIND Snacks Launched Curbside Recyclable Snack Bar Packaging
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Sustainable Paper Cosmetic Packaging
The Arcade Beauty Paper Packette is Made with 80% Paper
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Interactive Screen-Free Games
Spin & Play® Encourages Physical Activity and Cognitive Development
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Gamified Cookie Packs
Oreo Pac-Man Cookies Come in Scan-to-Play Packaging
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Streaming Service Gift Boxes
The Netflix Gift Box Shares Collectibles from Favorite Franchises
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Superhero Chocolate Products
Kinder, DC and Funko Collaborated on Limited Edition Products
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Multi-Benefit Enrichment Toys
The Pupsicle by Wood is a Nourishing, Stimulating Treat for Dogs
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Nutrient-Dense Baby Food Pouches
Kiddylicious Baby Food Pouches Come in Eight Varieties
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Eco-Friendly Upcycled Raisins
Upcycled Foods and The Wine RayZyn Company Announced a Partnership
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Air Fryer-Friendly Product Packaging
The PaperSeal Shape Tray Replaces Plastic Alternatives
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Back-to-School Recycling Challenges
Takis and TerraCycle Teamed Up to Reward Recyclers
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Immersive Cereal Cities
Kellogg's Town Welcomes Virtual Visitors in a Breakfast World
Recycled Diaper Packaging
Kimberly-Clark Collaborates with Amcor on a Sustainability Solution
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
Kid-Friendly Squeezable Dips
Litehouse Kids Shares Flavors Inspired by Favorite Characters
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Mindful Advent Calendars
The PLAYin CHOC Advent Calendars Have Low-Sugar Chocolate and More
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Sour Easter Snack Boxes
The Cadbury Dairy Milk & Sour Patch Kids is Sweet and Tart
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Child-Forward Travel Planning Kits
Trip Jones Offers Kid-Friendly Travel Planning
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Proposal Ring Box Puzzles
LEGO Introduces a Ring Box Set to Fit a Ring Inside
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Wholesome Fun-Focused Snacks
Get'ems from Gerber Turns Kids' Snacktime into Moments of Discovery
Discarded Toys-Created Homes
Wallmakers Designs the Toy Storey Home with Repurposed Toys
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Roadtrip-Ready Candy Chew Packs
These Fruit-tella Multipacks Come in Tow Flavor Themes
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Interactive Unboxing Activations
Peperami Created a Dynamic Chicken Tikka Skewers Experience
Sustainable Easter Chocolate Packaging
Happi Launches its New Reduced-Wrapping Chocolate Packaging
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Halloween-Themed Treat Boxes
The Sugar Plum Halloween Boo Box is Packed with Seasonal Sweets
Free-From Toddler Snacks
These Once Upon a Farm Organic Kids Snacks Come in Three Options
Eco-Friendly Cracker Packaging
Jacob’s Crackers Selection Now Comes in Boxes with Reduced Plastic
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Glam Multivitamin Bottles
Barbie x Hiya Makes Supplementation Fun for Kids with Sticker Packaging
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Paper-Made Confectionery Bags
Saica Group and Mondelez Launch a New Sustainable Multipack Solution
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Paper-Made Mushroom Packaging
Sainsbury's Mushroom Punnets are Now Made with Cardboard
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
Interactive Oral Hygiene Programs
Smile School Makes Oral Care Exciting to Kids with Fun & Flavor
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Nutritious Toddler Snack Ranges
The Latest Once Upon a Farm Products Come in Three Varieties
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Gourmet Holiday Gift Shops
Bonnie & Pop Boasts a Diverse Range of Premium Gourmet Gift Boxes
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Imaginative Pared-Back Art Supplies
Woset Designs a Range of Stationary and Furniture for Kids
Collapsible Plastic Shipping Solutions
Kite Packaging Plastic Pallet Boxes are Cost-Effective
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping