To gain kids as consumers, brands are looking to toy packaging to capture their attention.
Parents who aim to encourage healthy eating in their homes may have trouble getting their kids on board. To get your kids excited about raisins instead of cookies, Stafidenios Raisins come in packages with cute characters on it. After finishing the raisins, your kid can fold the box and it will transform into an animal.
Similarly, Tube Toys are a fun way for your kids to play while also teaching them how to be environmentally friendly. Kids assemble colorful vehicles such as trains that are made straight from the packaging itself.
Not only is toy packaging fun and interactive, it's also a great way for kids to get creative and use their imaginations.
20 Examples of Fun Toy Packaging
From Upcycled Play Boxes to Playful Popcorn Pinatas:
Nicole Ballantyne-Choo — Oct 28, 2013 — Life-Stages
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Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
19
Color Pencil Packaging
Julia Karwasz Designs a Reusable Cardboard Case for Art Tools
18
Educational Packaging Toys
IDEO.org Creates Eco-Friendly Packaging that Doubles as Playthings
17
Transforming Snack Packaging
Stafidenios Raisins Boxes Become Toys When the Treats Have Depleated
16
Toy Brick Yogurt Branding
Yo'Play Blox Packaging Can be Cleaned and Reused for Amusement
15
Two-Toned Toy Packages
Technology Will Save Us & Oliver Helfrich Designed the Educational Toy Kits
14
Interactive Monkey Packaging
Exotic Snacks Creates Playful Packs to Engage Kids in Healthy Eating
13
Bowling Pin Bottles
Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use
12
Responsible Kite Packaging
Lily Li's Versatile Design Can be Repurposed as Storage and Supplies
11
Kid-Focused Tissue Packaging
These Fun Tissue Boxes Transform Into Cardboard Critters
10
Alphabetic Block Branding
Johan & Nystrom Tea Packaging Embodies the Basics in Form and Principle
9
Mexican-Inspired Art Toys
The Mexaheads Branding and Packaging Identity is Stunning
8
Chubby Insect Cosmetic Packaging
Etude's 'Missing You Honey' Bee Lotions Are Eco-Friendly
7
Submarine Bathing Toys
Your Kid Will Have Fun with the 'Scrubadub Sub'
6
Interactive Coloring Boards
T-Ink Technologies Conceptualized Touch-Sensitive Coloring Tools
5
Package Assembled Playthings
Oscar Diaz's Tube Toys Form Fun Minimalist Vehicles
4
Lightweight Toy Pouches
This LEGO Packaging Design Cuts Down on Shipping Costs & Carbon Emissions
3
Candy Banking Boxes
Ahli United Bank's Creative Candy Box Gets Kids Excited About Banking
2
Playful Popcorn Pinatas
Nicolas Ménard Designs Adorably Snackable Pinata Party Favors
1
Charitable Children's Branding
BVE KIDS' Branded Characters Adorn Art, Packaging and Brochures
Related Ideas
Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Sustainable Lightweight Cat Toys
A Team of Designers Create the Pet-Friendly Cat Box
Child-Friendly Medication Dispensers
The 'Singing Bottle' Concept by Fengrui Wang is Interactive
Sustainable Speaker Packaging
Sonos' Packaging Shares a Premium, User-Friendly Experience
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Family Board Game Promos
Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Low-Value Plastic Recycling Methods
Ashaya Aims to Reuse Non-Recyclable Plastic Packaging
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
TV Packaging Seating Solutions
The 'Cuna' Furniture by Valeria Coello is Made Out of Cardboard
Paper-Made Chocolate Packaging
Nestlé Quality Street Tubs are Being Trialled in a New Format
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Sustainable Sensorial Play Pads
The Stokke PlayPad by Marius Kindler Adapts to Growing Children
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Interactive Sensory Tables
The Fisher-Price Sensory Bright Light Station Offers Six Play Modes
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Gamified Cookie Packs
Oreo Pac-Man Cookies Come in Scan-to-Play Packaging
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Streaming Service Gift Boxes
The Netflix Gift Box Shares Collectibles from Favorite Franchises
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Nutrient-Dense Baby Food Pouches
Kiddylicious Baby Food Pouches Come in Eight Varieties
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Back-to-School Recycling Challenges
Takis and TerraCycle Teamed Up to Reward Recyclers
Vibrant Freezable Lunch Boxes
Packit® Launches the Playtime Lunch Boxes Line
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Recycled Diaper Packaging
Kimberly-Clark Collaborates with Amcor on a Sustainability Solution
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
Kid-Friendly Squeezable Dips
Litehouse Kids Shares Flavors Inspired by Favorite Characters
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Pickle-Themed Snack Kits
The HelloFresh Pickle Box is Packed with Tangy and Sweet Snacks
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Mindful Advent Calendars
The PLAYin CHOC Advent Calendars Have Low-Sugar Chocolate and More
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Origami-Inspired Lunch Boxes
The FoldiBox 2 Box has a Flatpack and Technical Design
Playful Kid-Friendly Baking Kits
Make Bake Stands Out with Its Edible Stickers for Baking
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Sour Easter Snack Boxes
The Cadbury Dairy Milk & Sour Patch Kids is Sweet and Tart
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Educational Snack Packs
Hannaford Snack Pals Teach Children About Healthy Nutrition Habits
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Smart Sensory Toys
Peel&Play Has Interlocking Pieces That Can Be Peeled & Rebuilt
Discarded Toys-Created Homes
Wallmakers Designs the Toy Storey Home with Repurposed Toys
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
Metal Tin Packaging
Dymapak Launches the 'Squeeze and Turn Tin' with Child-Resistant Technology
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Wine-Filled Holiday Crackers
Vinca's Wine Tasting Crackers Share Ready-to-Sip Canned Wines
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Halloween-Themed Treat Boxes
The Sugar Plum Halloween Boo Box is Packed with Seasonal Sweets
Eco-Friendly Cracker Packaging
Jacob’s Crackers Selection Now Comes in Boxes with Reduced Plastic
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
Glam Multivitamin Bottles
Barbie x Hiya Makes Supplementation Fun for Kids with Sticker Packaging
Youth-Focused Architectural Toys
The Freckled Frog's 'Happy Architect' Toy is for Curious Youth
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
Baby-Focused Learning Toys
Matchstick Monkey's Playtime Toys Help Babies Develop Fine Motor Skills
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Paper-Made Confectionery Bags
Saica Group and Mondelez Launch a New Sustainable Multipack Solution
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
Vegetable-Concealing Brownie Treats
Beech-Nut Launches the 'Brownies with Hidden Veggies' Line
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Reusable Banana Containers
Fresh Del Monte Launches a New Banana Container with Arena Packaging
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Paper-Made Mushroom Packaging
Sainsbury's Mushroom Punnets are Now Made with Cardboard
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Bean-Shaped Vibrant Chalks
Areaware Presents the Colorful New Bean Chalks for Imaginative Drawing
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Easy-Open Snack Pouches
Walki's Pouch Concept Supports Controlled Tearing & Reduces Breaking
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Mist-Making Genie Toys
Moose Toys' Magic Mixies Magic Lamp Inspires Magical Wish-Making
Enchanting Kid's Beauty Boxes
Dans Un Jardin Launches the Princesse Jujube Collection
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Optimized Eco Postal Packaging
Kite Packaging Large Letter Postal Boxes Now Come in Eight Sizes
Imaginative Pared-Back Art Supplies
Woset Designs a Range of Stationary and Furniture for Kids
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping