These Fruit-tella Multipacks Come in Tow Flavor Themes
Michael Hemsworth — August 21, 2024 — Lifestyle
References: fruittella & grocerytrader
These Fruit-tella multipacks are making their way to the UK market to provide consumers with a way to keep kids and adults alike snacking during long roadtrips in an ultra-flavorful way. The candy products include the Fruit-tella Summer Fruits and Fruit-tella Berries & Cherries flavors, which each contain four stick packs in each multipack. The products prioritize convenience and ease of access and are thus great for being stowed in a cupboard, packed into a backpack or shared amongst passengers in the car.
Junior Brand Manager Victoria Gibson spoke on the new Fruit-tella multipacks saying, "Whether it’s a long car journey or a fun day in the fresh air, it’s crucial to have delicious, high-quality treats that can be enjoyed by the whole family to hand! We know our Sticks are a firm favourite and with our new multi-pack formats, we’re making it even easier for families to enjoy their beloved chews wherever they go. Our new multi-packs bring convenience and quality together and retailers can prepare for summer experiences bursting with joy with Fruit-tella!”
Junior Brand Manager Victoria Gibson spoke on the new Fruit-tella multipacks saying, "Whether it’s a long car journey or a fun day in the fresh air, it’s crucial to have delicious, high-quality treats that can be enjoyed by the whole family to hand! We know our Sticks are a firm favourite and with our new multi-pack formats, we’re making it even easier for families to enjoy their beloved chews wherever they go. Our new multi-packs bring convenience and quality together and retailers can prepare for summer experiences bursting with joy with Fruit-tella!”
Trend Themes
1. Travel-friendly Snacks - Travel-friendly snacks are gaining popularity as consumers seek convenient and tasty options for on-the-go consumption.
2. Multipacks for Shared Snacking - Multipacks designed for sharing are becoming a key trend for enhancing social eating experiences, especially during communal activities like road trips.
3. Flavor Innovation in Confectionery - Innovations in flavor combinations are driving excitement within the confectionery market, appealing to diverse taste preferences and making traditional snacks more enticing.
Industry Implications
1. Convenience Foods - The convenience foods industry is evolving with products that cater to the demands of busy consumers seeking easy-to-carry and ready-to-eat options.
2. Travel and Recreation - Travel and recreation sectors are being influenced by the need for portable and enjoyable snack solutions tailored for long journeys and outdoor activities.
3. Confectionery Market - The confectionery market is expanding with innovative packaging and flavor profiles that meet the evolving tastes and lifestyle needs of modern families.
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