This clever outdoor ads and billboards topped our list for the first half of 2009. From crowdsourced billboards to fake painting, this gallery showcases unique concepts sure to get your attention.
If you want more, check out our billboards trend database, which now has more than 1,163 billboards and outdoor ads.
If you are looking for professional advertising research, check out our 2009 Trend Reports.
Implications - Billboards continue to be an effective means of advertising for both big and small businesses. Shockvertising and sexuality have proven to be especially functional for billboards as they quickly grab commuter's attention, as opposed to typical billboards with blander imagery and repetitive designs.
Top 27 Billboard and Outdoor Ad Trends in 2009
26
Guerrilla Adbusting
Street Artists FTW-Crew Add Photoshop Toolbox to Subway Ads
25
Crowdsourcing Billboards
American Apparel Wants You to Vote on Storefront Sign
24
Optical Illusion Sportsvertising
Mammoth Mountain Ski Uses Bill(snow)boarding For Attention
23
Billboard Wars
Audi and BMW's Dueling LA Billboards
22
Fictional Wordvertising
Snickers Creates New Words For Delicious Ad Campaign
21
Vintage Subway Ads
Using Old London Underground Campaigns to Inspire New Creativity
20
Faux Child Billboards
Australian ‘Stop Child Abuse Now' Campaign From JWT
19
Ski Jump Restrooms
Canned Coffee Company Re-dos Loos for Disorienting Pee Experience
18
Interactive Digital Billboards
Toshiba Electronic Signage Controlled by Cell Phones
17
Political Sodavertising
PEPSI Promotes Refresheverything.com with Political Change
16
Guerrilla Anti-Ad Groups
'Les Deboulonneurs' Protesters Graffiti Slogans On French Billboards
15
Fake Sky Painting
Illusion Billboard For Berger Paints Shows Their True Colors
14
Swimming Over Skylines
Underwater Billboard Lets You Float Above NYC
13
Interactive Graffiti Billboards
Sharpie Ad Encourages You to Scribble On Their e-Casts
12
Greener Billboards
Top 3 Outdoor Communications Companies Adopt Eco Posters
11
Road Signs of Joy
IKEA Billboards Display Seasonal Cheer for the New Year
10
Snowing Billboards
Tryvann Bus Stop Ad Snows When Ski Conditions Are Stellar
9
Audio Jack Billboards
'Big Love' Ads in Times Square Let Anyone Plug In Headphones
8
Illusory Anti-Graffiti Ads
TransPerth Adds Handcuffs to Train Seats
7
Fake Ads On Billboards
Attention-Grabbing First Bank Gimmick Altered to Promote Entrepreneurs
6
Talking Walls
Jameson Whisky's Interactive Advertising is the Talk of the Town
5
Sticking to Tried and True Ads
Legendary Campaign of The Economist Continues
4
Lambient Media Campaigns
Sheepvertising to Promote TheTrainLine.com
3
Interactive Chocolate Ads
Cadbury Touchscreen Bus Shelter Game
2
Fast Food Opinions
Burger King Gives its Two Cents About Global Warming
1
Speed Bumps to Promote Fries
Creative McDonald's Shakevertising Campaign
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
AI Movie Poster Generators
AI Movie Poster Generator Creates Impactful Promotional Materials
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Color Blindness-Exclusive Billboards
TD Unveils a Campaign to Highlight Its Accessibility Adapter
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Cooling Bus Shelter Designs
EMT Madrid Spearheads the Quest for Comfortable Public Transportation
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Tree-Integrated Mysterious Art
Banksy Unveils a Mysterious Tree Mural in London's Finsbury Park
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
AR Hair Color Billboards
Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen
Email Marketing Tracking Platforms
'Mailboard' Helps Marketers Track Competitors and More
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Retailer Mental Health Initiatives
L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
Street Artist Digitalized Exhibitions
LG OLED and Shepard Fairey Showcase Digital Street Art
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Modern Art Design Auctions
BILLINGS is Set to Hold Its Summer Modern Art + Design Auction
Painting-Immersive Photo Exhibits
Abelardo Morell Presents the New Ground Exhibition
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados