Burger King Gives its Two Cents About Global Warming
Tisah Tucknott — June 3, 2009 — Marketing
References: guardian
A Burger King joint in Tennessee recently advertised its opinion on global warming. The climate denial message states that “GLOBAL WARMING IS BALONEY” and has got people calling in and asking about the sign.
Susan Robison, the Vice President of Corporate Communications at the Burger King Corporation, has denied that the message reflects the opinion of Burger King Corp. She claims that the independently owned and operated Burger King joints weren’t authorized to display this statement. The sign has since been removed.
Susan Robison, the Vice President of Corporate Communications at the Burger King Corporation, has denied that the message reflects the opinion of Burger King Corp. She claims that the independently owned and operated Burger King joints weren’t authorized to display this statement. The sign has since been removed.
Trend Themes
1. Climate Change Messaging - Opportunities for businesses to effectively communicate their stance on climate change and engage with their audience.
2. Brand Reputation Management - The importance for companies to monitor and control the messaging displayed by independently owned and operated locations to protect their overall brand image.
3. Consumer Activism - The role of consumers in holding companies accountable for their messaging and taking action based on their values.
Industry Implications
1. Fast Food - The fast food industry can harness climate change messaging to show their environmental commitments and attract conscious consumers.
2. Marketing and Advertising - The need for companies to develop strategies to manage and control their messaging across all platforms to avoid reputational damage.
3. Consumer Goods - The power of consumer activism in influencing businesses to align with their values and making purchasing decisions based on company messaging.
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