Canned Coffee Company Re-dos Loos for Disorienting Pee Experience
Katie Cordrey — March 24, 2009 — Marketing
References: coloribus & pinktentacle
A marketing campaign for Georgia Max Coffee encourages everyone to feel like a ski jumper at the top of the ramp. A number of restroom interiors at ski resorts across Japan have been vinyl-wrapped with ski jump views.
The mural project is part of an advertising campaign by Tugboat Advertising Agency for Georgia Coffee Max brand canned coffee. The scenes included skis printed on the floor. Advertising is placed on the walls behind the toilet or on the toilet paper holder.
I think those with vertigo or who have had a few beers might want to use the facilities with caution.
The mural project is part of an advertising campaign by Tugboat Advertising Agency for Georgia Coffee Max brand canned coffee. The scenes included skis printed on the floor. Advertising is placed on the walls behind the toilet or on the toilet paper holder.
I think those with vertigo or who have had a few beers might want to use the facilities with caution.
Trend Themes
1. Vinyl-wrapped Restrooms - Tugboat Advertising Agency's restroom vinyl-wrapping campaign for Georgia Max Coffee presents a new opportunity to reinvent the design of public restrooms.
2. Mural-focused Advertising - The unique approach of using painted murals for advertising, as seen in Tugboat Advertising Agency's campaign for Georgia Max Coffee, could be an avenue for new and different types of brand awareness initiatives.
3. Disorienting Experiences - Disorienting experiences, such as those created by the vinyl-wrapped restrooms in Tugboat Advertising Agency's campaign for Georgia Max Coffee, have the potential to become a new trend in out-of-the-box advertising techniques.
Industry Implications
1. Advertising - Tugboat Advertising Agency's unique campaign for Georgia Max Coffee presents a new opportunity for marketers to reinvent traditional advertising methods.
2. Hospitality - The vinyl-wrapping campaign for Georgia Max Coffee focused on ski resorts in Japan, highlighting an opportunity for similar branding initiatives in the hospitality industry.
3. Restroom Design - Tugboat Advertising Agency's focus on redesigning public restrooms as part of Georgia Max Coffee's campaign provides a new avenue for innovating in the restroom design industry.
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