Plopping something really random or offbeat in the middle of a public place is a sure way to generate attention, and a fantastic way to generate buzz. It's all about catching people off guard and shaking them out of their day-to-day routine and way of thinking.
That's why a lot of modern ad agencies have taken a liking for street installations for guerrilla campaign.
Take this melted ice cream truck for example. You would never except to see something like this, but on a sweltering hot day, it might get you thinking, "Damn, I wish there really was an ice cream truck parked here."
The street art was spotted in the suburbs Of Adelaide, South Australia by a Wooster contributor. The truck reads, "Extra cream ice cream," but there are no other indicators of brands on the piece of street art. Maybe there's an ice cream vendor around the corner, maybe not, but it certainly would catch people's attention.
Top 18 Street Art Installations + Melting Ice Cream Truck
18
3D Illusion Chalk Drawings
17
Public Urination as Advertising
Saatchi & Saatchi Use Mannequin for Privy Council Campaign
16
Street Poop Art
NYC Sprinkle Brigade
15
L.A.S.E.R. Tag
Laser Makes Every Building A Billboard
14
Urban Aquarium
Fish Tank Phone Booth
13
Graffiti Goes Green
Grassiti Moss Art
12
Severed Arm Holds DVD
Guerrilla Marketing for Death Proof
11
Tape Art
Tape Ducks, Giraffes and People by Mark Jenkins
10
Guerrilla Fashion Marketing
DKNY Neon Bikes Around NYC
9
Little People
Tiny Street Art Project
8
Meter Pops
Parking Meter Art by Mark Jenkins
7
Europe Trailer Ads
Freitag Guerrilla Campaign
6
Peach Sculpture
PR Disguised as Public Art
5
Interactive Video Shadows
The Under Scan Project
4
Street Art as Advertising
Artist Places Gold Bullion Throughout London
3
Guerrilla Campaign for Homeless
Vitae Shelters
2
Interactive Love Story
Story Telling on Pavements
1
Unexpected Urban Decor
Baccarat Chandeliers on Rue des Hallebardes
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