Plopping something really random or offbeat in the middle of a public place is a sure way to generate attention, and a fantastic way to generate buzz. It's all about catching people off guard and shaking them out of their day-to-day routine and way of thinking.
That's why a lot of modern ad agencies have taken a liking for street installations for guerrilla campaign.
Take this melted ice cream truck for example. You would never except to see something like this, but on a sweltering hot day, it might get you thinking, "Damn, I wish there really was an ice cream truck parked here."
The street art was spotted in the suburbs Of Adelaide, South Australia by a Wooster contributor. The truck reads, "Extra cream ice cream," but there are no other indicators of brands on the piece of street art. Maybe there's an ice cream vendor around the corner, maybe not, but it certainly would catch people's attention.
Top 18 Street Art Installations + Melting Ice Cream Truck
18
3D Illusion Chalk Drawings
17
Public Urination as Advertising
Saatchi & Saatchi Use Mannequin for Privy Council Campaign
16
Street Poop Art
NYC Sprinkle Brigade
15
L.A.S.E.R. Tag
Laser Makes Every Building A Billboard
14
Urban Aquarium
Fish Tank Phone Booth
13
Graffiti Goes Green
Grassiti Moss Art
12
Severed Arm Holds DVD
Guerrilla Marketing for Death Proof
11
Tape Art
Tape Ducks, Giraffes and People by Mark Jenkins
10
Guerrilla Fashion Marketing
DKNY Neon Bikes Around NYC
9
Little People
Tiny Street Art Project
8
Meter Pops
Parking Meter Art by Mark Jenkins
7
Europe Trailer Ads
Freitag Guerrilla Campaign
6
Peach Sculpture
PR Disguised as Public Art
5
Interactive Video Shadows
The Under Scan Project
4
Street Art as Advertising
Artist Places Gold Bullion Throughout London
3
Guerrilla Campaign for Homeless
Vitae Shelters
2
Interactive Love Story
Story Telling on Pavements
1
Unexpected Urban Decor
Baccarat Chandeliers on Rue des Hallebardes
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Mobile Truck Gloss Pop-Ups
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Maison Margiela's Pop-Up Cafe Served an Afternoon Delight Latte
High-Tech Ice Cream Protectors
Tillamook iScreen Uses Lenticular Lens Tech to Make Pints Disappear
Toaster Pastry Galleries
The Pop(T)Art Gallery Recreates Iconic Artwork with Pop-Tarts
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
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Mammut Encouraged People to Reconnect with Nature
Mobile Tea Pop-Up Trucks
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Exclusive Espresso Ice Creams
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Beer-Inspired Ice Creams
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Upside Down Ice Creams
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Wonderous Art Installations
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Psychedelic Sculptural Art Installations
The Frank Stella: Recent Sculpture Exhibition Opens in NY
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LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
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Block-Building Botanical Workshops
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Ice Cream Insurance Plans
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McDonald's Set Up a French Fry-Scented Billboard
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Hydration-Branded Ice Cream Trucks
Liquid I.VV.® Debuts Its Ice Cream Truck Tour
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Bjarke Ingels Group Designed the Museum for Papirkunst
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Orchard Drive-Thrus
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Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Soft-Pink Chocolate-Brand Trucks
GODIVA will Bring its Iconic Pink Truck to NYC for the Holidays
Street-Food Stall Furniture Designs
Jhanyar Designs the New GaGeeNang Collection
Neon Illuminated Art Installations
Morag Myerscough Creates the Love and Unity Sculpture
Beaded Ice Cream Cups
Mini Melts' New Look Highlights Fun Frozen Novelties
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ENESS Creates an Inflatable Forest Dancer Exhibition
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The 'Art in Motion' Exhibition Features Moving Artworks
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Luna Luna Presents the Forgotten Fantasy Exhibition in LA
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Exciting Ice Cream Collaborations
Ida Nelson Collaborates with the Museum of Ice Cream in Chicago
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Sporty Ice Cream-Themed Activations
The Häagen-Dazs Flavour Club is Coming to the UK
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Sharpie® Launches the World is Your Canvas Tour
Nostalgic Fast Food Campaigns
'cheeky Maccas' Celebrates Australian Summer with a Road Trip
Automated Ice Cream Restaurants
The ColdSnap Will Be Offered in Restaurants in the Near Future
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The Inner Waves Installation is a Musical Light Show
Tree-Integrated Mysterious Art
Banksy Unveils a Mysterious Tree Mural in London's Finsbury Park
Complimentary Soup Trucks
The Good Humor Soup Truck is Sharing Free Soup in NYC
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Savory-Sweet Dessert Bagels
Museum of Ice Cream & Ess-A-Bagel Collaborated on an Ice-A-Bagel
Chocolate Spread Hot Air Balloons
Nutella Hosts an Immersive Hot Air Balloon Experience in Canada
Monumental Cultural Art Installations
Nicole Nomsa Moyo Unveiled the Pearl Jam Art Installtion
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Chromasonic Presents the Making Sense of Color Exhibition
Hyperrealistic Food Art Exhibitions
Japan House London Presents Looks Delicious! Installation
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Sundae-Flavored Chocolate Candies
Milkybar Rowntree’s Jelly & Ice Cream Arrives This Summer
Snack Artwork Auctions
Inspired by a Viral Art Sale, Cheetos Listed Mischief by Chester on eBay
Immersive Art-Technology Installations
WNDR Museum Boston Will Feature 20 Exhibitions
Mobile Collagen-Branded Trucks
Revive Collagen Boosts Engagement with Branded Mobile Truck
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Mysterious Ice Cream Packs
Graeter's Mystery Tasting Pack Offers an Interactive Challenge
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Savory Ice Cream Sandwiches
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Artful Illusory Ads
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Nourishing Community Food Trucks
The Barilla Connection Kitchen Truck Shares Meals & Awareness
Blockbuster Film-Saga Ice-Cream Ads
Häagen-Dazs Unveiled its 'Not So Fast, Not So Furious' Spot
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Shawn Kolodny Collaborates with House of Creed
Spray Can Fragrances
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Kona Ice to Offer a Tropical-Themed Shaved Ice Truck in L.A.
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Prefabricated Ice Cream Shops
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Playful QSR Campaigns
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Eco-Friendly Cafe Vehicles
This Conceptual Solar-Powered Coffee Truck Operates Anywhere
Painting-Inspired Artful Cars
The New BMW Art Car Takes the M Hybrid V8 As the Canvas
Doll-Inspired Modern Installations
Nina Tolstrup Creates The Pavilions of Wonder Series in London
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Late-Night Snacking Ice Creams
Turkey Hill Created Late Night Ice Cream for National Ice Cream Day
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Blue Cheese Ice Creams
Delight Chocolate’s Quebec Blue Cheese Ice Cream is Sweet and Tangy
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QSR Ice Cream Sandwiches
Subway Canada Has Just Debuted a New Ice Cream Cookie Sandwich
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The Coffee Bean & Tea Leaf Has a New Permanent Food Truck at the LA Zoo
Artisan Chocolatier Ice Creams
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Creative Sun Safety Installations
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Graeter’s x Skyline Spice Ice Cream is Handcrafted
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Pasha Radetzki Creates the Love-Ego=LOV in New York
Cheeky Rapper-Headed Beer Campaigns
Vanilla Ice Saves Beers from Accidentally Exploding
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Voting-Encouraging Ice Cream Promotions
Ben & Jerry's Ran the Red Pencils for Pints Initative
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Broken Bike Lock Furniture
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Billowing Modular Art Installations
People's Architecture Office Designs the Curly Cube
Caramel-Swirled Coffee Ice Cream
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Hockey-Inspired Collaborative Art Installations
LEGO Canada and Prime Monday Night Hockey Partner
Tropical Frozen Dessert Pops
Mauna Loa Marks National Ice Cream Month with Tropical Paradise Pops™
Rammed Earth Furniture Installations
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Shoulder Season Ice Creams
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The Frameless Experience Showcases Iconic Art Beyond Reality
Nature-Inspired Urban Art Installations
Kriskadecor Adds New Artful Installations to its Offices
Recycled Ship Sail Pavilions
The Breeze Installation is Installed at Chart Art Fair
Bright London Typeface Installations
Yinka Ilori Showcases Good Things Come to Those Who Wait
Permanent London Art Installtions
Yayoi Kusama Presents Her Infinite Accumulation Piece
In-Store Cold Foam Events
Scooter's Coffee Launches a Dedicated Cold Foam Day on March 7
Knitted New York Subways
The Straphangers Lounge Recreates the New York Subway with Crochet
Contemporary Permanent Art Displays
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