Mauna Loa Marks National Ice Cream Month with Tropical Paradise Pops™
References: accesswire
Mauna Loa is marking National Ice Cream Month with a vibrant celebration featuring its new tropical-inspired Mauna Loa Paradise Pops™ and other exciting collaborations. These frozen dessert pops are crafted from macadamia milk. They offer a non-dairy option with flavors like Mango Lilikoʻi Vanilla and Strawberry Guava.
Aside from the exciting new Paradise Pops™ flavors, Mauna Loa also boasts the Ice Cream Truck LA Tour which will run from July 13th until July 21sr across Los Angeles. his tour promises a delightful experience with free tastings of Mauna Loa Paradise Pops™, Hawaiian Sea Salt Macadamia Nuts, and exclusive giveaways, including a chance to win a custom surfboard and a year's supply of macadamia nuts.
Additionally, Mauna Loa has teamed up with Brique French Toastery at Westfield Century City, offering a complimentary scoop of its Macadamia Milk Ice Cream with every purchase of Brique's famous #RockToast throughout July.
Image Credit: Mauna Loa
Aside from the exciting new Paradise Pops™ flavors, Mauna Loa also boasts the Ice Cream Truck LA Tour which will run from July 13th until July 21sr across Los Angeles. his tour promises a delightful experience with free tastings of Mauna Loa Paradise Pops™, Hawaiian Sea Salt Macadamia Nuts, and exclusive giveaways, including a chance to win a custom surfboard and a year's supply of macadamia nuts.
Additionally, Mauna Loa has teamed up with Brique French Toastery at Westfield Century City, offering a complimentary scoop of its Macadamia Milk Ice Cream with every purchase of Brique's famous #RockToast throughout July.
Image Credit: Mauna Loa
Trend Themes
1. Non-dairy Frozen Desserts - The introduction of macadamia milk-based Tropical Paradise Pops™ highlights the rising demand for non-dairy alternatives in the frozen dessert category.
2. Flavor Innovation - Unique flavors like Mango Lilikoʻi Vanilla and Strawberry Guava exemplify the push towards innovative flavor profiles in the frozen dessert market.
3. Experiential Marketing - The Ice Cream Truck LA Tour offering free tastings and exclusive giveaways illustrates the effectiveness of experiential marketing in increasing brand engagement.
Industry Implications
1. Non-dairy Products - Mauna Loa's macadamia milk-based desserts cater to the growing non-dairy market, offering new alternatives for lactose-intolerant consumers.
2. Frozen Foods - The launch of Mauna Loa Paradise Pops™ highlights ongoing innovation within the frozen foods industry, particularly with exotic and health-conscious ingredients.
3. Marketing and Advertising - The collaborative marketing efforts with Brique French Toastery reveal trends in cross-promotional strategies and their role in enhancing customer experiences and brand loyalty.
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