PlayLab Inc Works with Vans on a Bright Yellow Skate Ramp
Amy Duong — March 1, 2024 — Art & Design
References: playlab.org & dezeen
California design studio PlayLab Inc works together with footwear imprint Vans to create a large pyramid art structure which is also a skate ramp. It is located in Downtown Los Angeles and has a bright yellow look nestled between two buildings by the LA River. This is a part of the city's art week and it was all made possible with the help of American artist Sterling Ruby to honor the launch of his 'Clash the Wall' shoe for Vans.
Co-founder of PlayLab, Archie Lee Coates IV speaks about the project to Dezeen, stating "We wanted to take an iconic form in skate culture, the hill, and interpret it into a surreal sculpture. At the center of the installation is a pyramid, split and shifted to create angles and edges for skaters to play off of. This pyramid is placed within a massive cyc wall, which serves both as a skate feature and an immersive visual color field."
Image Credit: Atiba Jefferson
Co-founder of PlayLab, Archie Lee Coates IV speaks about the project to Dezeen, stating "We wanted to take an iconic form in skate culture, the hill, and interpret it into a surreal sculpture. At the center of the installation is a pyramid, split and shifted to create angles and edges for skaters to play off of. This pyramid is placed within a massive cyc wall, which serves both as a skate feature and an immersive visual color field."
Image Credit: Atiba Jefferson
Trend Themes
1. Skateable Pyramid Art Installations - Exploring the convergence of art and sport through innovative urban installations.
2. Iconic Form Interpretations - Revolutionizing traditional design elements for a new generation of creativity and functionality.
3. Immersive Visual Experiences - Enhancing the integration of art and technology to create immersive and engaging environments.
Industry Implications
1. Art & Design - Leveraging technology and collaboration to transform traditional art installations into interactive experiences.
2. Footwear & Fashion - Exploring innovative partnerships with artists to create unique and engaging product launches.
3. Urban Development & Architecture - Reimagining urban spaces with multifunctional structures that blend art, recreation, and design.
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