2LG Designs the Stay Playful Helter Skelter Installation
Amy Duong — May 26, 2024 — Art & Design
Interior Studio 2LG repairs and displays the Stay Playful (When No One Feels Like Playing) installation in London's Spa Fields Park as a part of Clerkenwell Design Week. It is a bright sugar pink helter skelter which is a traditional British fairground ride and the landmark for the city's annual design event.
The studio is led by Jordan Cluroe and Russell Whitehead who took charge of the design project. The two speak to Dezeen about the installation, stating "It was important to us to use an existing helter skelter as we wanted to harness the nostalgia and the history contained in the piece as well as give new life to an existing structure. We settled on this one based on its traditional shape and how disruptive that felt for the setting of Clerkenwell."
Image Credit: Megan Taylor
The studio is led by Jordan Cluroe and Russell Whitehead who took charge of the design project. The two speak to Dezeen about the installation, stating "It was important to us to use an existing helter skelter as we wanted to harness the nostalgia and the history contained in the piece as well as give new life to an existing structure. We settled on this one based on its traditional shape and how disruptive that felt for the setting of Clerkenwell."
Image Credit: Megan Taylor
Trend Themes
1. Nostalgia-driven Installations - These installations leverage historical and cultural symbols to evoke emotional connections in modern settings.
2. Vibrant Public Art - Bright, eye-catching art pieces in public spaces create a lively and engaging environment, encouraging community interaction.
3. Revamped Historical Structures - Repurposing old structures with contemporary design elements brings a sense of history to the forefront while appealing to modern aesthetics.
Industry Implications
1. Urban Design - Innovative projects in urban design might focus on integrating art and cultural elements to rejuvenate cityscapes and public areas.
2. Event Planning - Designing and planning events around interactive and visually appealing installations can enhance attendee experience and engagement.
3. Tourism and Leisure - Tourist attractions and leisure destinations can incorporate nostalgic and stylish redesigns to draw visitors with unique visual experiences.
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