Showcasing raw candids of models in fashion spreads is a creative way to portray a more intimate and alluring side to clothing, and these sweaty fashion features are some great examples of how marketers can easily turn something like perspiration into a seductive theme.
Sweating often occurs during athletic activities or intense outdoor excursions in the sun, and while people often detest the sight of sweat dripping down their faces, these chic fashion spreads are offering a more sensual and seductive take to this otherwise unappealing feature. From shimmering sweaty swimsuit ads to steam room photoshoots, these sweaty fashion features are demonstrating that this natural process of perspiration can actually be quite visually appealing.
Mostly featuring women in sweaty situations and suggestive poses, these fashion features are some great examples of ordinary circumstances being transformed into stunning haute couture editorials.
29 Sweaty Fashion Features
From Sweaty Sports Arena Editorials to Sweaty Boxer Shoots:
Tana Makmanee — Jul 21, 2013 — Lifestyle

27
Intense Sweaty Photography
Josefine Ekman Nilsson in the Costume Norway July 2010 Spread

26
Seductive Sportswear Photoshoots
The Amica April 2012 Editorial Stars a Sweaty Michaela Kocianova
25
Sweaty Sports Arena Editorials
These Emily Ratajkowski Images for M2 Magazine are Super Sweaty
24
Shimmering Sweaty Swimsuits
The Edita Vilkeviciute Vogue Spain Editorial is Lush and Sultry
23
Sweaty Boxer Shoots
The Edita Vilkeviciute Vogue Paris Editorial is Genuinely Sporty
22
Elegant Sweat-Covered Photography
These Fashion Series Features Beautiful Gowns on a Sweaty Model
21
Retro Workout Spreads
VMAN November 2009 ‘Work it Out' Spread Shows Sweaty '80s
20
Steam Room Photoshoots
'Elegant Tailoring' by Mikael Jansson Features Bathhouse Hunks
19
Sweaty Sophisticated Photoshoots
Harper's Bazaar Russia May 2012 Stars a Stately Irina Nikol
18
Sweaty Sportswear Editorials
The Josephine Skriver Dansk SS 2012 Shoot is Stylish for the Gym
17
Modern Athletic Editorials
The Toni Garrn for Interview Germany Sweats it Out in Style
16
Sporty Sweatorials
The Alex Spence 'Just Did It' Campaign is Every Boy's Dream
15
Stylishly Sweaty Photoshoots
The Fashion Gone Rogue 'Vanishing Skies' Editorial Stars Dewy Becca B
14
Female Tennis Spreads
The NY Times 'Women Who Hit Hard' Pictures are Sweaty and Passionate
13
Sweat-Tastic Spreads
The Emporio Armani Spring Summer 2011 Campaign Heats Things Up
12
Sweaty Sultry Swimwear
The 'This is Genevieve' SS11 Collection has Something for Everyone
11
Darkly Baroque Editorials
The Interview Germany September 2012 Photoshoot Stars Bianca Balti
10
Sweaty Supermodel Shoots
The Isabeli Fontana Vogue Paris October 2011 Issue Gets Bewitching
9
Sweaty Cinematic Shoots
The Andres Velencoso Segura for Esquire Espana Editorial is Raw
8
Boxing Beauty Photographs
This Monochromatic Beauty Series Focuses on Sultry Female Boxers
7
Sweaty Jewel Photography
The Emma Maclaren Glass Asia Photo Shoot is Sultry and Seductive
6
Sweaty Locker Room Fashion
The Olga Kurylenko Esquire Spread Sizzles with Heat
5
Sweat-Soaked Shoots
The Candice Swanepoel Vogue China Editorial is Hot
4
Exhausted Athletic Editorials
The Twin Magazine 'Anais Anais' Shoot is Sporty and Supine
3
Pouting Soldier Shoots
The Mario Loncarski Editorial by Philipp Jelenska is Pretty and Moody
2
Sweaty Street Shoots
Bambi Blyth Poses Post-Workout for the Tony Biano S/S 2011 Campaign
1
Luxury Athletic Shoots
Glamour Magazine Features the Dolce & Gabbana Gym Collection
Related Ideas
Dirty-Resembling Luxe Undergarments
WILLY CHAVARRIA Presents the DIRTY WILLY UNDERWEAR
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Customizable Latex Apparel
Sloganlatex Revolutionizes Latex Fashion with New Offerings
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Luxurious Everyday Wear
Cozy Earth Expands Its CityScape Collection with New Additions
Ultra-Stylish Baggy Sweatpants
The BetterMe Casual Drawstring Waist Sweatpants are Chic
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Artisinal Athletic Wear
Junya Watanabe X Reigning Champ Elevate Athletic Wear with Artisan Designs
Model-Approved Sportswear Collections
Sporty & Rich X Irina Shayk Unveil Timeless Essentials
Hospitality-Inspired Apparel
Brach x Lacoste Serve Resortcore with Limited Edition Sweatshirts
Sporty High-Fashion Collections
The Balenciaga x Under Armour Series Capsule is Elegant and Sporty
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Balletcore Athleisure Collabs
The Alo Yoga x American Ballet Theater Merges Dance and Streetwear
Textural Tweed Lifestyle Sneakers
adidas Spotlights a Pair of Tweed Samba Sneakers
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Collaborative Textural Lifestyle Sneakers
Nike and Union Join on the Field General Sneaker
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Weatherized Lifestyle Sneakers
adidas Introduces its GORE-TEX Gazelle for the Season Ahead
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Bold Suede Fashionable Sneakers
The New Dries Van Noten Suede Sneaker Boasts Bright Hues
Functional Everyday Footwear
Under Armour Spotlights a Selection of Versatile Shoes
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Modest Influencer-Backed Gymwear
Gymshark Taps Leana Deeb to Design a Line of Modest Activewear
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Contemporary Athleisure Brands
STAUD Sport Fuses Style and Functionality for Athletic Consumers
Versatile Activewear Essentials
Under Armour Features Co-Ord Pieces for Functionality and Style
Effortless Workout Fashion Capsules
Reebok Introduces a New Collaboration with SET Active
Stylish Performance-Driven Apparel
AETHER Has Introduced the Motion Collection
Dynamic Technical Outerwear Series
Salomon's Sportstyle Line is Full of Technical Outerwear
Wearable Sweat-Analyzing Patches
Sweanty Introduced a New Hydration Monitor that Uses Sweat
Clay Fashion Collections
JW Anderson Spring/Summer 2024 Features Sculpted Clothing
Inclusive Textured Hair Headbands
Gymshark Unveils the Diffuse Sweat Headband for Textured Hair
Lacy Low-Cut Lifestyle Sneakers
adidas Decorates its Samba Sneaker Model with a Lace Pattern
Chic Activewear Collections
Sophie & Hailee Offers a Capsule for Fitness and Everyday Activities
Seductive Winter Loungewear Lines
Kim Kardashian‘s SKIMS’ Brand Has a New Winter Heat Collection
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Stylish Cold Weather Fashion
AETHER's Fall/Winter 2024 Collection Boasts Fashion and Function
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Technical Sporty Fashion Capsules
Nike's ISPA Presents Its New Collection for Fall 2023
Practical Apparel Capsules
Hikesity Debuts its Technical Apparel, Influenced by Eastern Design
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Holiday Apparel Lookbooks
Stüssy's Holiday 24' Lookbook Features Layering Essentials
Exclusive Hairy Textural Sneakers
adidas Introduces Two New Textural Campus 00 Sneaker Models
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Textural Collaborative Sneaker Models
Union and Nike Join on a Field General Sneaker
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Versatile Summer-Ready Fashion
Marmot Unveils its New Collection for the SS25 Season
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Vintage-Inspired Workwear Capsules
Engineered Garments' Workaday SS24 Taps Vintage Workwear Appeal
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Sartorial Co-Ed Fall Fashion
Soulland Unveils its New Collection for the FW24 Season
Contemporary Sports Brands
Staud Sport Aims to Elevate Everyday Athleisure
Chic Wintry Athletic Apparel
Amorlola Features Elevated Relaxed Styles
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Expansive Performance Clothing Collections
The Primark Performance Collection Has 150 Pieces
Redefined Women's Sportswear
Under Armour Launched the 'Women’s Courtside Collection'
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Mood-Enhancing Fragrance Collections
adidas Partners with Coty to Launch Vibe Perfumes
Fashion-Forward Layering Lines
SHEIN Introduces Weather-Adaptive Fashion Collection
Body Artwork-Inspired Fashion
Jean Paul Gaultier Presents the Body Tattoo Apparel Designs
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Artful Dramatic Spring Fashion
HARRI Presents CHAPTER THREE: TEXTURE & MOVEMENT for SS24
Tennis-Ready Apparel Ranges
Reigning Champ's SS25 Tennis Collection Serves Style and Performance
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
1980s Corporate-Inspired Collections
H&M Studio's 'SS25 Collection' Features Tailored Pieces
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Tactical Weatherproof Fashions
The HAVEN Fall/Winter 2024 Collection Puts GORE-TEX in the Focus
Design-Inspired Activewear Lines
The DSGN Studio AW24 Capsule is Available on boohoo’s Us Website
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Cooling Pregnant Fashion Lines
Ingrid + Isabel Ensures Comfort & Style with the Cooling Collection
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Function-Focused Athletic Wear
Buck Mason’s Welterweight Sweats Offer Elevated Athletic Classics
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Versatile Sportswear Apparel
Refresh Your Wardrobe with the Reigning Champ FW24 Collection
Elevated Athleisure Pieces
C.P. Company Presents Practical and Stylish Apparel for Winter
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Hydration-Enhancing Training Concepts
hDrop Technologies Inc. Has Unveiled hDrop™ Sweat Zones
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Tailored Slacks-Like Sweatpants
The Mack Weldon ACE Straight Leg Sweatpant is Micro-Brushed
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Reimagined Hybrid Futuristic Sportswear
LUEDER Presents Hybrid Looks for SS24 During LFW
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Loofah-Inspired Textural Sneakers
Caroline Hu Joins adidas on a Special SS24 Collection
Sustainable Bikini Fashion Shows
Space Swap Promotes Eco-conscious Fashion with Its Fashion Show
Sweat-Reducing Advisers
The Old Spice Guy Supported Big Game Fans with the No Sweat Predictor
Military-Inspired Outdoor Fashion
N.Hoolywood Releases the Test Product Exchange Service
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Heat-Retaining Shapewear
The Popilush Redtag Collection Features Coffee Charcoal-Infused Fibers
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Colorful Spring-Inspired Running Socks
Feetures Unveiled its 2025 'Spring Collection'
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Urban Hiking-Themed Spring Fashion
ROA Presents its Newest Capsule Designed for SS24
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Fashion-Forward Tennis Sweaters
L’Oeuf Poché Offers Chic Modern Activewear
Unpredictable Spring-Centric Fashion
Y/Project Presents a Look at its New Capsule for SS24
Affordable Activewear Collections
Forever 21 Unveils a New Activewear Line for the Season
Sweat-Activated Dry Shampoos
Batiste's Dry Shampoo Innovation Releases Fragrance During Activity
Performance Athleisure Collections
DICK'S Debuts the New 'Inspire' Performance Apparel Collection
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Comfort-Focused Athleisure Lines
CSB's Fresh Athleisure Collection Combines Comfort & Performance
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Weatherized Collaborative Collections
The North Face and UNDERCOVER Drop the SOUKUU Collaboration
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Fantastical Tale-Inspired Fall Fashion
HERESY Unveils the Ground Work Collection for FW23
Contemporary Workwear-Inspired Fashion
Madhappy Debuted Its Utility-Focused Pre-Fall 2023 Range
Americana-Inspired Spring Fashion
Woolrich Presents Origin Stories: Americana for SS24
Coastal-Inspired Fashion Collections
U.S. Polo Assn. Debuts Its Sporty Spring/Summer Collection
Spring-Ready Outdoor Apparel
Earth\Studies Launches a New Performance Articles Capsule
Tailored Sophisticated Fleece Designs
Nike Japan Engineered the Tech Fleece Reimagined Series
Sleek Seasonally Transitional Fashion
The Latest Collection by Drake's Prepares for Fall
Women's Workwear Capsules
Carhartt Launches a New Workwear Capsule for Women in Skilled Trades
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special